Skip to main content
Fachgebiete
Automobil + Motoren Bauwesen + Immobilien Business IT + Informatik Elektrotechnik + Elektronik Energie + Nachhaltigkeit Finance + Banking Management + Führung Marketing + Vertrieb Maschinenbau + Werkstoffe Versicherung + Risiko
DE
EN
Bücher
Zeitschriften
Themenseiten
Organisationspsychologie Projektmanagement Marketing Smart Manufacturing
Weitere Formate
Podcasts Webinare Technik Webinare Wirtschaft Kongresse Veranstaltungskalender Awards
Jetzt Einzelzugang starten
Zugang für Unternehmen
Referenzkunden
SLX-Digitalkonferenz: Zukunftswerkstatt 2024

Mehr Umsatz mit Top-Kontakten

Am 7. Mai erfahren Sie, wie Vertriebsteams Leadgenerierung, Leadnurturing und Leadstrategien effizient steuern können.
Erweiterte Suche
Anmelden
nach oben
Quality & Quantity
Erschienen in: Quality & Quantity 5-6/2020

20.08.2019

Social Media managerial implications for budget accommodation venues: use of Social Media platforms more effectively and efficiently

verfasst von: Sara Domínguez-Navarro, M. Rosario González-Rodríguez

Erschienen in: Quality & Quantity | Ausgabe 5-6/2020

Einloggen

Aktivieren Sie unsere intelligente Suche, um passende Fachinhalte oder Patente zu finden.

search-config
loading …

Abstract

Social Media has transformed people’s lives and behaviour. Over the past decade it has also transformed the Tourism Industry. Despite this triumph, insufficient research has been published concerning Social Media in tourism, particularly for the benefit of budget oriented accommodation venues. This study offers an empirical analysis of actions taken by a Budget Venue in Seville as a part of its Social Media strategy, together with the effects of those actions on the venue’s Facebook and Instagram profile pages. The study also proposes practical solutions that can improve the Social Media strategy of such company. Relevant statistical data was collected daily from Facebook and Instagram Insights, over a period of 2 months. Both theoretical and practical aspects are mentioned in the paper.
Vorheriger Artikel Mining big data in tourism
Nächster Artikel Innovativeness of railway transport in the context of the development of tourism in Poland

Sie haben noch keine Lizenz? Dann Informieren Sie sich jetzt über unsere Produkte:

Springer Professional "Wirtschaft+Technik"

Online-Abonnement

Mit Springer Professional "Wirtschaft+Technik" erhalten Sie Zugriff auf:

  • über 102.000 Bücher
  • über 537 Zeitschriften

aus folgenden Fachgebieten:

  • Automobil + Motoren
  • Bauwesen + Immobilien
  • Business IT + Informatik
  • Elektrotechnik + Elektronik
  • Energie + Nachhaltigkeit
  • Finance + Banking
  • Management + Führung
  • Marketing + Vertrieb
  • Maschinenbau + Werkstoffe
  • Versicherung + Risiko

Jetzt Wissensvorsprung sichern!

Jetzt informieren

Springer Professional "Wirtschaft"

Online-Abonnement

Mit Springer Professional "Wirtschaft" erhalten Sie Zugriff auf:

  • über 67.000 Bücher
  • über 340 Zeitschriften

aus folgenden Fachgebieten:

  • Bauwesen + Immobilien
  • Business IT + Informatik
  • Finance + Banking
  • Management + Führung
  • Marketing + Vertrieb
  • Versicherung + Risiko




Jetzt Wissensvorsprung sichern!

Jetzt informieren
Literatur
Atadil, H.A., Berezina, K., Yilmaz, B.S.: An analysis of the usage of Facebook and twitter as a marketing tool in hotels. Dokuz Eylül Üniversitesi İşletme Fakültesi Dergisi 11(2), 119–125 (2010)
Bigne, E., Andreu, L., Hernandez, B., Ruiz, C.: The impact of social media and offline influences on consumer behaviour. An analysis of the low-cost airline industry. Curr. Issues Tour. 21(9), 1014–1032 (2018)
Blackshaw, P., Nazzaro, M.: Consumer-Generated Media (CGM) 101: Word-of-Mouth in the Age of the Web-Fortified Consumer. Nielsen BuzzMetrics, New York (2006)
Buhalis, D., Law, R.: Progress in information technology and tourism management: 20 years on and 10 years after the internet—the state of eTourism research. Tour. Manag. 29(4), 609–623 (2008)
Bulencea, P., Egger, R.: Facebook it: evaluation of Facebook’s search engine for travel related information retrieval. In: Information and Communication Technologies in Tourism 2014, pp. 467–480. Springer, Cham (2013)
Capatina, A., Micu, A., Micu, A.E., Bouzaabia, R., Bouzaabia, O.: Country-based comparison of accommodation brands in social media: an fsQCA approach. J. Bus. Res. 89, 235–242 (2018)
Conrady, R., Buck, M. (eds.): Trends and Issues in Global Tourism 2012. Springer, Berlin (2012)
Chan, N.L., Guillet, B.D.: Investigation of social media marketing: how does the hotel industry in Hong Kong perform in marketing on social media websites? J. Travel Tour. Mark. 28(4), 345–368 (2011)
Chung, J.Y., Buhalis, D.: Web 2.0: a study of online travel community. Inf. Commun. Technol. Tour. 2008, 70–81 (2008)
Garrido-Moreno, A., Garcia-Morales, V.J., Lockett, N., King, S.: The missing link: creating value with social media use in hotels. Int. J. Hosp. Manag. 75, 94–104 (2018)
Goeldner, C.R., Ritchie, J.B.: Tourism Principles, Practices, Philosophies. Wiley, New York (2007)
González, P.E.G., Mendoza, J.R.R.: Introducción al Turismo. Grupo Editorial Patria, Mexico (2014)
Gretzel, U.: Travel in the network: redirected gazes, ubiquitous connections and new frontiers. In: Post-Global Network and Everyday Life, pp. 41–58. Peter Lang (2010)
Grüter, M., Schneider, V., Myrach, T.: Virtual experience on hotel websites: a web analysis. In: Information and Communication Technologies in Tourism 2013, pp. 400–411. Springer, Berlin (2013)
Hudson, S., Huang, L., Roth, M.S., Madden, T.J.: The influence of social media interactions on consumer–brand relationships: a three-country study of brand perceptions and marketing behaviors. Int. J. Res. Mark. 33(1), 27–41 (2016)
Hsu, Y.L.: Facebook as international eMarketing strategy of Taiwan hotels. Int. J. Hosp. Manag. 31(3), 972–980 (2012)
Jeacle, I., Carter, C.: In TripAdvisor we trust: rankings, calculative regimes and abstract systems. Account. Organ. Soc. 36(4–5), 293–309 (2011)
Kang, M., Schuett, M.A.: Determinants of sharing travel experiences in social media. J. Travel Tour. Mark. 30(1–2), 93–107 (2013)
Kim, W.G., Lim, H., Brymer, R.A.: The effectiveness of managing social media on hotel performance. Int. J. Hosp. Manag. 44, 165–171 (2015)
Lanz, L.E.O.R.A., Fischhof, B., Lee, R.E.B.E.C.C.A.: How are Hotels Embracing Social Media in 2010. Examples of How to Start Engaging. HVS Sales and Marketing Services, New York (2010)
Law, R.: Internet and tourism—part XXI: TripAdvisor. J. Travel Tour. Mark. 20(1), 75–77 (2006)
Leung, D., Law, R., Van Hoof, H., Buhalis, D.: Social media in tourism and hospitality: a literature review. J. Travel Tour. Mark. 30(1–2), 3–22 (2013)
Lickorish, L., Jenkins, C.L.: An Introduction to Tourism. Butterworth Heinemann, Oxford (1997)
Lu, Y., Chen, Z., Law, R.: Mapping the progress of social media research in hospitality and tourism management from 2004 to 2014. J. Travel Tour. Mark. 35(2), 102–118 (2018)
Martínez-Villa, A.: Turismo 2.0 Iniciando El Despegue. Septem Ediciones, Oviedo (2012)
Mašić, S., Nikolina, K.: Hotels and social media—case study of Serbia. In: Tourism in Function of Development of the Republic of Serbia, 277–295. 1st International Scientific Conference 2–4 June, Serbia (2016)
Mattila, A.S.: Consumer behavior research in hospitality and tourism journals. Int. J. Hosp. Manag. 23(5), 449–457 (2004)
Michopoulou, E., Moisa, D.G.: Hotel social media metrics: the ROI dilemma. Int. J. Hosp. Manag. 76, 308–315 (2019)
Miguéns, J., Baggio, R., Costa, C.: Social media and tourism destinations: TripAdvisor case study. Adv. Tour. Res. 26(28), 1–6 (2008)
Minazzi, R., Lagrosen, S.: Investigating social media marketing in the hospitality industry: Facebook and European hotels. In: Information and Communication Technologies in Tourism 2014, pp. 145–157. Springer, Cham (2013)
Nasihatkon, B., Kheiri, J., Miralbell, O.: Social media and hotel e-marketing in Iran: the case of Parsian International Hotels. Turyzm 26(2), 15–21 (2016)
Nikou, S., Selamat, H.B., Yusoff, R.C.M., Khiabani, M.M.: Corporate/hotel image, customer satisfaction, and customer Loyalty: a literature review (1983–2013). Int. J. Res. Manag. 6(6), 43–56 (2016)
Noone, B.M., McGuire, K.A., Rohlfs, K.V.: Social media meets hotel revenue management: opportunities, issues and unanswered questions. J. Revenue Pricing Manag. 10(4), 293–305 (2011)
Pantelidis, I.S.: Electronic meal experience: a content analysis of online restaurant comments. Cornell Hosp. Q. 51(4), 483–491 (2010)
Pempek, T.A., Yermolayeva, Y.A., Calvert, S.L.: College students’ social networking experiences on Facebook. J. Appl. Dev. Psychol. 30(3), 227–238 (2009)
Poon, A.: Tourism, Technology and Competitive Strategies. CAB international, New York (1993)
Porter, M.E.: Competitive Advantage of Nations: Creating and Sustaining Superior Performance. Simon and Schuster, London (2011)
Safko, L.: The Social Media Bible: Tactics, Tools, and Strategies for Business Success. Wiley, New York (2010)
Sanliöz Özgen, H.K., Kozak, M.: Social media practices applied by city hotels: a comparative case study from Turkey. Worldw. Hosp. Tour. Themes 7(3), 229–241 (2015)
Sancho, A., Buhalis, D.: Introducción al Turismo. Organización Mundial del Turismo, Madrid (1998)
Schmallegger, D., Carson, D.: Blogs in tourism: changing approaches to information exchange. J. Vacat. Mark. 14(2), 99–110 (2008)
Sheldon, P.J.: Tourism Information Technology. CAB International, New York (1997)
Sigala, M.: eCRM 2.0 applications and trends: the use and perceptions of Greek tourism firms of social networks and intelligence. Comput. Hum. Behav. 27(2), 655–661 (2011)
Smith, S.P.: Instagram abroad: performance, consumption and colonial narrative in tourism. Postcolon Stud. 21(2), 172–191 (2018)
Sumarjan, N., Mohd, Z.M.S., Mohd, R.S., Zurinawati, M., Mohd, H.M.H., Saiful, B.M.F., Hanafiah, M.: Hospitality and Tourism: Synergizing Creativity and Innovation in Research. CRC Press, London (2013)
Tang-Mui, J., Teng, C.E.: Impacts of social media (Facebook) on human communication and relationships: a view on behavioral change and social unity. Int. J. Knowl. Content Dev. Technol. 7(4), 27 (2017)
Van Dijck, J.: The Culture of Connectivity: A Critical History of Social Media. Oxford University Press, Oxford (2013)
Wang, Y., Fesenmaier, D.R.: Modeling participation in an online travel community. J. Travel Res. 42(3), 261–270 (2004)
Wozniak, T., Stangl, B., Schegg, R., Liebrich, A.: The return on tourism organizations’ social media investments: preliminary evidence from Belgium, France, and Switzerland. Inf. Technol. Tour. 17(1), 75–100 (2017)
Xiang, Z., Gretzel, U.: Role of social media in online travel information search. Tour. Manag. 31(2), 179–188 (2010)
Xiang, Z., Magnini, V.P., Fesenmaier, D.R.: Information technology and consumer behavior in travel and tourism: insights from travel planning using the internet. J. Retail. Consum. Serv. 22, 244–249 (2015)
Metadaten
Titel
Social Media managerial implications for budget accommodation venues: use of Social Media platforms more effectively and efficiently
verfasst von
Sara Domínguez-Navarro
M. Rosario González-Rodríguez
Publikationsdatum
20.08.2019
Verlag
Springer Netherlands
Erschienen in
Quality & Quantity / Ausgabe 5-6/2020
Print ISSN: 0033-5177
Elektronische ISSN: 1573-7845
DOI
https://doi.org/10.1007/s11135-019-00932-3

Weitere Artikel der Ausgabe 5-6/2020

Quality & Quantity 5-6/2020 Zur Ausgabe

OriginalPaper

The risks connected with accidents on highways and railways

OriginalPaper

The tourism gender gap and its potential impact on the development of the emerging countries

OriginalPaper

Agrarian landscapes: from marginal areas to cultural landscapes—paths to sustainable tourism in small villages—the case of Vico Del Gargano in the club of the Borghi più belli d’Italia

EditorialNotes

Special issue: Qualitative and quantitative methods in tourism research

OriginalPaper

Development of tourism in Polish poviats in the years 2010–2017

OriginalPaper

Assessment of blockchain applications in travel and tourism industry