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Erschienen in:
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2018 | OriginalPaper | Buchkapitel

1. Sport, Information, and the Attention Economy

verfasst von : Jingxuan Zheng, Daniel S. Mason

Erschienen in: Brand Platform in the Professional Sport Industry

Verlag: Springer International Publishing

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Abstract

Professional sport in North American remains a valuable form of content for media providers. However, the emergence of new media brings challenges to the industry; to further evolve and develop it must acknowledge and abide by two fundamental premises: (1) the more openly and widely sport is distributed as content, the higher its value will be; and (2) the more liberally sport, as content, is allowed to flow, the more difficult it will be to control by its producers (the sports leagues); however, ultimately the greater its value will be to them. These are discussed in terms of a shift from an information economy to an attention economy perspective, which reveals the need for the industry to integrate both multisided market and platform ecosystem perspectives.

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Nächstes Kapitel The Evolution of Professional Sport as a Multisided Market
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Metadaten
Titel
Sport, Information, and the Attention Economy
verfasst von
Jingxuan Zheng
Daniel S. Mason
Copyright-Jahr
2018
Buch
Brand Platform in the Professional Sport Industry

Print ISBN: 978-3-319-90352-1

Electronic ISBN: 978-3-319-90353-8

Copyright-Jahr: 2018

DOI
https://doi.org/10.1007/978-3-319-90353-8_1