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Management International Review

Ausgabe 5/2008

Inhalt (6 Artikel)

Research Article

FDI Ownership Strategy: A Japanese-US MNE Comparison

Jae C. Jung, Paul W. Beamish, Anthony Goerzen

Research Article

Home Country Image, Country Brand Equity and Consumers’ Product Preferences: An Empirical Study

Katharina Petra Zeugner Roth, Adamantios Diamantopoulos, Mª Ángeles Montesinos

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