Ausgabe 5/2008
Inhalt (6 Artikel)
Research Article
FDI Ownership Strategy: A Japanese-US MNE Comparison
Jae C. Jung, Paul W. Beamish, Anthony Goerzen
Research Article
Entry Modes for Manufacturers’ International After-Sales Service: Analysis of Transaction-specific, Firm-specific and Country-specific Determinants
Dirk Morschett, Hanna Schramm-Klein, Bernhard Swoboda
Research Article
Institutional Explanations of Cross-border Alliance Modes: The Case of Emerging Economies Firms
Snejina Michailova, Siah Hwee Ang
Research Article
Home Country Image, Country Brand Equity and Consumers’ Product Preferences: An Empirical Study
Katharina Petra Zeugner Roth, Adamantios Diamantopoulos, Mª Ángeles Montesinos
Reseaech Article
Erroneous Learning from the West? A Narrative Analysis of Chinese MBA Cases Published in 1992, 1999 and 2003
Neng Liang, Shu Lin
Fachbeitrag