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Journal of the Academy of Marketing Science

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01.06.2009 | Methodological Paper

Stochastic modelling and industrial networks—complementary views of organisational buyer behavior

verfasst von: Jim McCabe, Philip Stern

Erschienen in: Journal of the Academy of Marketing Science | Ausgabe 2/2009

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Abstract

This paper investigates the common ground between two apparently contrasting approaches to the understanding of organizational purchasing behavior; stochastic modelling and the IMP (or “markets as networks”) approach. These two schools of inquiry have travelled along parallel tracks for many years but there has never been a systematic attempt to analyse the ontological, epistemological and methodological similarities between them. We present a coherent theoretical framework to investigate the common ground between stochastic modelling and IMP and demonstrate that the two approaches offer complementary insights that can and should be exploited in the context of research into organizational purchasing behavior.

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Titel: Stochastic modelling and industrial networks—complementary views of organisational buyer behavior
verfasst von: Jim McCabe
Philip Stern
Publikationsdatum: 01.06.2009
Verlag: Springer US
Erschienen in: Journal of the Academy of Marketing Science / Ausgabe 2/2009
Print ISSN: 0092-0703
Elektronische ISSN: 1552-7824
DOI: https://doi.org/10.1007/s11747-008-0088-y

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