Ausgabe 2/2009
Inhalt (11 Artikel)
Original Empirical Research
Market-based capabilities and financial performance of firms: insights into marketing’s contribution to firm value
Sridhar N. Ramaswami, Rajendra K. Srivastava, Mukesh Bhargava
Original Empirical Research
Evaluation of subsidiary marketing performance: combining process and outcome performance metrics
Dhruv Grewal, Gopalkrishnan R. Iyer, Wagner A. Kamakura, Anuj Mehrotra, Arun Sharma
Original Empirical Research
Does advertising create sustained firm value? The capitalization of brand intangible
Fang Wang, Xiao-Ping (Steven) Zhang, Ming Ouyang
Original Empirical Research
The desired level of market orientation and business unit performance
Michael Song, Mark E. Parry
Original Empirical Research
The effect of superstitious beliefs on performance expectations
Lauren Block, Thomas Kramer
Original Empirical Research
Corporate social responsibility: attributions, loyalty, and the mediating role of trust
Pavlos A. Vlachos, Argiris Tsamakos, Adam P. Vrechopoulos, Panagiotis K. Avramidis
Original Empirical Research
Getting a second chance: the role of imagery in the influence of inaction regret on behavioral intent
Vanessa M. Patrick, Matthew Lancellotti, Henrik Hagtvedt
Methodological Paper
Stochastic modelling and industrial networks—complementary views of organisational buyer behavior
Jim McCabe, Philip Stern
Original Empirical Research
Toward a theory of repeat purchase drivers for consumer services
Michael Paul, Thorsten Hennig-Thurau, Dwayne D. Gremler, Kevin P. Gwinner, Caroline Wiertz
Original Empirical Research
Revealed reader preference for marketing journals
Charles F. Hofacker, Mark R. Gleim, Stephanie J. Lawson