The Adoption of Augmented Reality Technology in e-learning: Case of a Mobile Application During Covied-19

Covid-19 has led to universities and schools lock down across the world. Education has transformed dramatically from physical classroom learning to e-learning, whereby teaching is done remotely on digital platforms. During the pandemic, several solutions had been suggested in order to foster e-learning. Augmented Reality (AR) is a promising solution which plays a distinctive role in e-learning and has turned to be one of the most interesting learning approach. This research investigated the students’ attitude and acceptance toward utilizing augmented reality applications in e-learning under the “Technology Acceptance Model” (TAM). Results indicate that perceived ease of use, user satisfaction, perceived usefulness, attitude, social influence, environmental variables, perceived enjoyment along with perceived the quality of AR-based applications including the quality of the system, services and information are determinant factors. Additionally, findings indicate that there exists a significant influence of gender differences on the acceptance of AR-based applications in e-learning among female and male students.