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Journal of Business Ethics

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01.07.2013

The Construction of Corporate Social Responsibility in Network Societies: A Communication View

verfasst von: Friederike Schultz, Itziar Castelló, Mette Morsing

Erschienen in: Journal of Business Ethics | Ausgabe 4/2013

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Abstract

The paper introduces the communication view on Corporate Social Responsibility (CSR), which regards CSR as communicatively constructed in dynamic interaction processes in today’s networked societies. Building on the idea that communication constitutes organizations we discuss the potentially indeterminate, disintegrative, and conflictual character of CSR. We hereby challenge established mainstream views on CSR such as the instrumental view, which regards CSR as an organizational instrument to reach organizational aims such as improved reputation and financial performance, and the political-normative view on CSR, which highlights the societal conditions and role of corporations in creating norms. We argue that both the established views, by not sufficiently acknowledging communication dynamics in networked societies, remain biased in three ways: control-biased, consistency-biased, and consensus-biased. We discuss implications of these biases and propose a future research agenda for the communication view on CSR.

Vorheriger Artikel Dialogism in Corporate Social Responsibility Communications: Conceptualising Verbal Interaction Between Organisations and Their Audiences

Nächster Artikel Organizing Corporate Social Responsibility in Small and Large Firms: Size Matters

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Titel: The Construction of Corporate Social Responsibility in Network Societies: A Communication View
verfasst von: Friederike Schultz
Itziar Castelló
Mette Morsing
Publikationsdatum: 01.07.2013
Verlag: Springer Netherlands
Erschienen in: Journal of Business Ethics / Ausgabe 4/2013
Print ISSN: 0167-4544
Elektronische ISSN: 1573-0697
DOI: https://doi.org/10.1007/s10551-013-1826-8

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