2015 | OriginalPaper | Buchkapitel
The Criterion Problem in Cross-Cultural Research
verfasst von : Luis Ortiz
Erschienen in: Proceedings of the 1998 Multicultural Marketing Conference
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This paper postulates some conceptual frameworks that have presented researchers of cross-cultural issues with some methodological problems. Herskovits (1948), Kluckhohn and Stodtbeck (1961), Hall (1960), Triandis (1972), Hofstede (1980), and more recently Nasif et al. (1991), Brake et al. (1995), and Lachman (1997) have all given researchers a deeper understanding of culture. This paper reviews their contributions, among others and exposes some recommendations for the operationalization of the illusive variable ‘culture’.