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Erschienen in:
The Determinants of Technological Innovation Adoption in Malaysian SMEs Kapitel lesen Erstes Kapitel lesen

2016 | OriginalPaper | Buchkapitel

3. The Customers’ Perception Toward Secret Recipe’s Reputation by Using the Reptrak™ Model

verfasst von : Nur Farhana Mohd Sah, Zulhamri Abdullah

Erschienen in: Proceedings of the 1st AAGBS International Conference on Business Management 2014 (AiCoBM 2014)

Verlag: Springer Singapore

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Abstract

Reputation is a key feature of a successful business. To be among the most precious intangible assets to a small business, the excellent reputation is taken into account. However, in order to assess the company reputation, the variety of dimensions of corporate reputation can be perceived in different ways by different customers. This study perceives that these differences are significant to find out customers’ perception toward the Secret Recipe’s reputation specifically by using seven key dimensions of the Reptrak™ model.
Thus, a survey research was applied in this study. The survey was carried out in three different outlets of Secret Recipe. The questionnaire was comprised of 23 attributes which are divided in 7 key dimensions of the Reptrak™ model while four questions have been asked in order to measure good feeling, trust, esteem, and admiration that customers feel toward a company. This study concluded that by analyzing corporate reputation dimensions, the company would have a better understanding and decide on which reputation dimensions to focus besides ensuring that they still have a place in the customer’s heart as well as enhancing their reputation.

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Vorheriges Kapitel Market Orientation Conception on Commercialization of University Research Products with Moderating Effect of Organizational Culture
Nächstes Kapitel Examining the Applicability of Outside-In Open Innovation Approaches for Small B-to-B Businesses
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Metadaten
Titel
The Customers’ Perception Toward Secret Recipe’s Reputation by Using the Reptrak™ Model
verfasst von
Nur Farhana Mohd Sah
Zulhamri Abdullah
Copyright-Jahr
2016
Verlag
Springer Singapore
Buch
Proceedings of the 1st AAGBS International Conference on Business Management 2014 (AiCoBM 2014)

Print ISBN: 978-981-287-425-2

Electronic ISBN: 978-981-287-426-9

Copyright-Jahr: 2016

DOI
https://doi.org/10.1007/978-981-287-426-9_3

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