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Erschienen in:
Assessment of the Perception of Usage of Facebook as a Business Tool in SMEs Through the Technological Acceptance Model (TAM) and Structural Equation Modeling Kapitel lesen Erstes Kapitel lesen

2023 | OriginalPaper | Buchkapitel

The Impact of Facebook Advertisements on Customer Attentions of Jordanian Female Young Users

verfasst von : Younes Megdadi, Mohammad Hammouri, Zaid Megdadi

Erschienen in: The Effect of Information Technology on Business and Marketing Intelligence Systems

Verlag: Springer International Publishing

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Abstract

This research aimed to investigate the impact of facebook advertisements on customer attentions of Jordanian female young users. Analytical descriptive approach was used. A suitable sample used which includes of (400) young female customer users. The researchers used the questionnaire as a tool for collecting primary data. The results found that there is an impact of the facebook advertisements by facebook on customer attentions of Jordanian young female users. The researchers set up a number of recommendations and the most is acquired more advertisements with different design and entertainments to influence customer’s attentions positively toward their personal products.

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Vorheriges Kapitel Regulating Social Media and Its Effects on Digital Marketing: The Case of UAE
Nächstes Kapitel The Impact of Social Media on Purchase Intention at Jordanian Women Clothing Sector
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Metadaten
Titel
The Impact of Facebook Advertisements on Customer Attentions of Jordanian Female Young Users
verfasst von
Younes Megdadi
Mohammad Hammouri
Zaid Megdadi
Copyright-Jahr
2023
Buch
The Effect of Information Technology on Business and Marketing Intelligence Systems

Print ISBN: 978-3-031-12381-8

Electronic ISBN: 978-3-031-12382-5

Copyright-Jahr: 2023

DOI
https://doi.org/10.1007/978-3-031-12382-5_10

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