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2023 | OriginalPaper | Buchkapitel

The Impact of Marketing, Technology and Security Orientations on Customer Orientation: A Case Study in Jordan

verfasst von : Omar Jawabreh, Ra’ed Masa’deh

Erschienen in: The Effect of Information Technology on Business and Marketing Intelligence Systems

Verlag: Springer International Publishing

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Abstract

The aims of this study are multifold: to explore the functionality of hotel websites by performing a content review and to evaluate customer opinions on the value of the design of hotel websites. To perform the study, hotel websites were used to include numerical and visual information. Information providers are assessed by an evaluation of their particular and comprehensive expertise measurements. The research is based on two significant aspects: a report on all 37 five-star hotels in Jordan that examines their website layout in terms of population, and a survey of 100 hotel clients to determine how clients interpret hotel websites. This planned study is the first of its sort, seeking to determine an appraisal method for all hotel measurements provided by hotel websites. The findings are as follows: When value T = 7.519 reflects the results of the independent variable (marketing orientation), the coefficient of simple linear regression has statistical significance (Customer Orientation). The fact that “Aqaba Zone Advertising and Customer Orientation Classified Hotels have a statistically significant influence on their categorization” is acknowledged, as “Aqaba Zone Advertising and Customer Orientation Classified Hotels have a substantial impact on the coefficient of simple linear regression equation (0.605)”. As a result, hotel management may utilize a particular predictive evaluation model to analyze the websites of their hotels from a two-sided perspective: the management team and the consumers. This analysis brings together claims from both perspectives for the first time (hotel managers and clients).

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Titel: The Impact of Marketing, Technology and Security Orientations on Customer Orientation: A Case Study in Jordan
verfasst von: Omar Jawabreh
Ra’ed Masa’deh
Verlag: Springer International Publishing
Buch: The Effect of Information Technology on Business and Marketing Intelligence Systems
Print ISBN: 978-3-031-12381-8

Electronic ISBN: 978-3-031-12382-5

Copyright-Jahr: 2023
DOI: https://doi.org/10.1007/978-3-031-12382-5_131

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