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Erschienen in: Journal of Business and Psychology 4/2010

01.12.2010

The Impact of Organizational Culture on Attraction and Recruitment of Job Applicants

verfasst von: Diane Catanzaro, Heather Moore, Timothy R. Marshall

Erschienen in: Journal of Business and Psychology | Ausgabe 4/2010

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Abstract

Purpose

This research examined how job pursuit and application decisions of male and female job applicants are impacted by beliefs about the organization’s culture.

Design/Methodology/Approach

Participants responded to questions regarding job pursuit intentions, organizational preference, and organizational choice for two hypothetical organizations, depicted in recruitment brochures as having either a competitive (“masculine”) or supportive (“feminine”) organizational culture in a 2 × 2 repeated measures design. Choosing the supportive culture required the trade-off of lower salary.

Findings

The results indicate that organizational culture interacts with gender to influence applicant attraction. Men were more likely than women to intend to pursue a job with the competitive organization; however, the majority of both men and women reported stronger interest in working for the supportive organization, even though salary would be lower.

Implications

This provides an empirical basis for organizational decision makers to integrate more supportive “feminine” values into the organizational culture and to highlight these values in recruitment literature. Perceived organizational culture plays a significant role in applicant decision making and both male and female applicants indicated a willingness to accept a lower salary in return for a supportive organizational culture. This has significance for organizations that seek to attract high quality applicants but whose direct compensation is lower than that offered by competitors.

Originality/Value

This is the first study to use an experimental design to manipulate organizational culture and salary trade-offs depicted in recruitment literature to examine the impact on applicant attraction.

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Metadaten
Titel
The Impact of Organizational Culture on Attraction and Recruitment of Job Applicants
verfasst von
Diane Catanzaro
Heather Moore
Timothy R. Marshall
Publikationsdatum
01.12.2010
Verlag
Springer US
Erschienen in
Journal of Business and Psychology / Ausgabe 4/2010
Print ISSN: 0889-3268
Elektronische ISSN: 1573-353X
DOI
https://doi.org/10.1007/s10869-010-9179-0

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