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Erschienen in:

2022 | OriginalPaper | Buchkapitel

2. The Industry Is Special

verfasst von : Rebecca Schmitt, Arnaud Rossi, Albert Bensoussan

Erschienen in: Omni-personal Luxury

Verlag: Springer International Publishing

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Abstract

This chapter describes how luxury has followed its own rules throughout its history. Luxury has a special role to play in culture and society. Luxury today has many faces: from kings’ heirs and status-driven logo collectors to magnificent bling-bling and even minimalist and timeless understatement. Luxury is a dynamic concept, but you can manage it, even in a world of continuous innovation and progress. Recently, we have started to devalue hardware and adore software in the same way that we devalue the material and adore experiences. This includes not only in store but also online experiences: experiences everywhere, actually.

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Nächstes Kapitel Cautious Steps Towards Digital

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Titel: The Industry Is Special
verfasst von: Rebecca Schmitt
Arnaud Rossi
Albert Bensoussan
Verlag: Springer International Publishing
Buch: Omni-personal Luxury
Print ISBN: 978-3-030-85768-4

Electronic ISBN: 978-3-030-85769-1

Copyright-Jahr: 2022
DOI: https://doi.org/10.1007/978-3-030-85769-1_2