Skip to main content

2014 | OriginalPaper | Buchkapitel

The New Imperative for Creating and Profiting from Network Technology Under Open Innovation: Evidences from Taiwan and USA

verfasst von : Hsing-Wen Wang, Raymond Liu, Natalie Chang, Jason Chang

Erschienen in: Advanced Technologies, Embedded and Multimedia for Human-centric Computing

Verlag: Springer Netherlands

Aktivieren Sie unsere intelligente Suche, um passende Fachinhalte oder Patente zu finden.

search-config
loading …

Abstract

In the rapidly changing Web 2.0 era innovation has become a key focus in organizations around the world. Innovation can be described as the creation of new products that take advantage of changing markets and improved technology, but innovation also means the ability to adapt to new technologies and create new networks. In this paper we focus on organizations in different fields that attempt to adapt to advances in network technology. The fields we examine are online web stores. With regards to social media, we will examine how the design and allowance of user feedback affects the success of E-stores. In addition we also compare the studies done on these fields from Taiwan and America in order to understand how regional cultural biases affect research style and direction. This paper will study the effects of being innovative in the three fields described above as well as the different views of being innovative in America and Taiwan.

Sie haben noch keine Lizenz? Dann Informieren Sie sich jetzt über unsere Produkte:

Springer Professional "Wirtschaft+Technik"

Online-Abonnement

Mit Springer Professional "Wirtschaft+Technik" erhalten Sie Zugriff auf:

  • über 102.000 Bücher
  • über 537 Zeitschriften

aus folgenden Fachgebieten:

  • Automobil + Motoren
  • Bauwesen + Immobilien
  • Business IT + Informatik
  • Elektrotechnik + Elektronik
  • Energie + Nachhaltigkeit
  • Finance + Banking
  • Management + Führung
  • Marketing + Vertrieb
  • Maschinenbau + Werkstoffe
  • Versicherung + Risiko

Jetzt Wissensvorsprung sichern!

Springer Professional "Technik"

Online-Abonnement

Mit Springer Professional "Technik" erhalten Sie Zugriff auf:

  • über 67.000 Bücher
  • über 390 Zeitschriften

aus folgenden Fachgebieten:

  • Automobil + Motoren
  • Bauwesen + Immobilien
  • Business IT + Informatik
  • Elektrotechnik + Elektronik
  • Energie + Nachhaltigkeit
  • Maschinenbau + Werkstoffe




 

Jetzt Wissensvorsprung sichern!

Springer Professional "Wirtschaft"

Online-Abonnement

Mit Springer Professional "Wirtschaft" erhalten Sie Zugriff auf:

  • über 67.000 Bücher
  • über 340 Zeitschriften

aus folgenden Fachgebieten:

  • Bauwesen + Immobilien
  • Business IT + Informatik
  • Finance + Banking
  • Management + Führung
  • Marketing + Vertrieb
  • Versicherung + Risiko




Jetzt Wissensvorsprung sichern!

Literatur
1.
Zurück zum Zitat Kestenbaum MI, Straight RL (1996) Paperless grants via the internet. Public Adm Rev 56(1):114–120 Washington, D.CCrossRef Kestenbaum MI, Straight RL (1996) Paperless grants via the internet. Public Adm Rev 56(1):114–120 Washington, D.CCrossRef
2.
Zurück zum Zitat Kalakota R, Whinston AB (1996) Frontiers of Electronic Commerce. Addison Wesley Longman Publishing Co., Inc., Redwood City, pp 1–3 Kalakota R, Whinston AB (1996) Frontiers of Electronic Commerce. Addison Wesley Longman Publishing Co., Inc., Redwood City, pp 1–3
3.
Zurück zum Zitat Kopalle PK, Neslin SA (2003) The economic viability of frequency reward programs in a strategic competitive environment. Rev Mark Sci 1(1):1–39 Kopalle PK, Neslin SA (2003) The economic viability of frequency reward programs in a strategic competitive environment. Rev Mark Sci 1(1):1–39
5.
Zurück zum Zitat Downes L, Mui C (2012) Unleashing the killer app: digital strategies for market dominance. Amazon.com Downes L, Mui C (2012) Unleashing the killer app: digital strategies for market dominance. Amazon.com
8.
Zurück zum Zitat Je-How Y (2009) A study of applying internet marketing strategy to achieve clicks-and-mortar business Je-How Y (2009) A study of applying internet marketing strategy to achieve clicks-and-mortar business
9.
Zurück zum Zitat Liu SH, Huang JX (2011) FB million fans operating technique. Common Wealth Magazine p 464 Liu SH, Huang JX (2011) FB million fans operating technique. Common Wealth Magazine p 464
10.
Zurück zum Zitat Venkatesh V, Morris MG, Davis GB, Davis FD (2003) User acceptance of information technology: toward a unified view. MIS Q 27(3):425–478 Venkatesh V, Morris MG, Davis GB, Davis FD (2003) User acceptance of information technology: toward a unified view. MIS Q 27(3):425–478
13.
Zurück zum Zitat Tseng WH (2010) A study of the effects of brand image and purchase intention on e-learning facebook fan page with moderator of cloud service. National Changhua University of Education, Changhua Tseng WH (2010) A study of the effects of brand image and purchase intention on e-learning facebook fan page with moderator of cloud service. National Changhua University of Education, Changhua
Metadaten
Titel
The New Imperative for Creating and Profiting from Network Technology Under Open Innovation: Evidences from Taiwan and USA
verfasst von
Hsing-Wen Wang
Raymond Liu
Natalie Chang
Jason Chang
Copyright-Jahr
2014
Verlag
Springer Netherlands
DOI
https://doi.org/10.1007/978-94-007-7262-5_19

Neuer Inhalt