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World Wide Web
Erschienen in: World Wide Web 2/2020

21.12.2019

Three-hop velocity attenuation propagation model for influence maximization in social networks

verfasst von: Weimin Li, Yuting Fan, Jun Mo, Wei Liu, Can Wang, Minjun Xin, Qun Jin

Erschienen in: World Wide Web | Ausgabe 2/2020

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Abstract

In the study of influence maximization in social networks, the speed of information dissemination decreases with increasing time and distance. The investigation of the characteristics of information dissemination is of great significance to the management and control of public opinion. A three-hop velocity decay propagation model is proposed to determine the propagation speed in information dissemination and the time and distance attenuation factors of information dissemination were modeled. We simulated the three-hop information propagation and developed an influence maximization algorithm based on the rate attenuation propagation model (IMMRA). Experiments using two example data sets showed that the proposed algorithm had higher accuracy and time efficiency than a greedy algorithm.
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Metadaten
Titel
Three-hop velocity attenuation propagation model for influence maximization in social networks
verfasst von
Weimin Li
Yuting Fan
Jun Mo
Wei Liu
Can Wang
Minjun Xin
Qun Jin
Publikationsdatum
21.12.2019
Verlag
Springer US
Erschienen in
World Wide Web / Ausgabe 2/2020
Print ISSN: 1386-145X
Elektronische ISSN: 1573-1413
DOI
https://doi.org/10.1007/s11280-019-00750-5

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