Using Augmented Reality Technology to Construct a Venue Navigation and Spatial Behavior Analysis System

Augmented reality (AR) technology has received much attention in recent years. Following Apple’s launch of ARKit and Google’s ARCore in 2017, AR has become more integrated into daily living via the smart phone. This paper focuses on guided tour services which utilize AR technology and presents an AR-based build for a spatial behavior analysis system. The system primarily services viewers, content providers, and researchers. The system’s functionalities include (1) allowing content providers to customize the guide’s target positioning and information, (2) offering an AR-guided tour mode for viewers, (3) recording and visualizations of the spatial behavior data of the viewer which is subsequently (4) uploaded to a cloud server for further research and analysis. The benefits of the system to future academic research include indoor direction indication methods, best route query, indoor foot traffic data analysis, optimization of directing viewers from one area to the next and others, all of which offers ways forward towards improving or even changing the visual presentation experience.