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Erschienen in:
Some Challenges Encountered in Value Creation and Capture Kapitel lesen Erstes Kapitel lesen

2022 | OriginalPaper | Buchkapitel

15. Values and Competitive Advantages Based on Customer Value Propositions

verfasst von : Jeffrey Yi-Lin Forrest, Yong Liu

Erschienen in: Value in Business

Verlag: Springer International Publishing

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Abstract

Continuing the effort of the previous chapter to develop a theoretically rigorous and practically useful theory of customer value propositions (CVP), as called for repeatedly by the extant literature, this chapter, mainly based on (Forrest et al., 2021, Studies in Business and Economics Journal, 16(2)), establishes eight generally true facts that do not suffer from the constraints of data-based and anecdote-based approaches, as widely used in the relevant literature.

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Vorheriges Kapitel When Effective Consumer Value Propositions Emerge
Nächstes Kapitel Market-Sensing Capabilities and Their Vital Importance in Firm Performance
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Metadaten
Titel
Values and Competitive Advantages Based on Customer Value Propositions
verfasst von
Jeffrey Yi-Lin Forrest
Yong Liu
Copyright-Jahr
2022
Buch
Value in Business

Print ISBN: 978-3-030-82897-4

Electronic ISBN: 978-3-030-82898-1

Copyright-Jahr: 2022

DOI
https://doi.org/10.1007/978-3-030-82898-1_15

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