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Erschienen in:
Some Challenges Encountered in Value Creation and Capture Kapitel lesen Erstes Kapitel lesen

2022 | OriginalPaper | Buchkapitel

14. When Effective Consumer Value Propositions Emerge

verfasst von : Jeffrey Yi-Lin Forrest, Yong Liu

Erschienen in: Value in Business

Verlag: Springer International Publishing

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Abstract

Customer value proposition (CVP) is the key for a startup to be launched and foundation for a company to direct its business efforts. However, as of the present day, no systematic theory exists regarding how an effective CVP can be potentially formulated and strategically employed in real life. As a matter of fact, the very concept of CVP is still not properly defined; although the term has been widely used in the literature, it is only nonchalantly tossed around. Considering the importance of this concept in the area of marketing, this chapter, mainly based on (Forrest et al., to appear, Conditions under which adopted consumer value propositions are effective), attempts to lie down the first step towards the development of the badly needed theory of customer value propositions (CVP). It establishes four generally true facts on the use and effectiveness of CVPs based on Theorem 3.2 regarding how an oligopoly market signals its invitation for additional competition and new innovation.

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Vorheriges Kapitel Potentials of Value Capture and General Value-Chain Framework
Nächstes Kapitel Values and Competitive Advantages Based on Customer Value Propositions
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Metadaten
Titel
When Effective Consumer Value Propositions Emerge
verfasst von
Jeffrey Yi-Lin Forrest
Yong Liu
Copyright-Jahr
2022
Buch
Value in Business

Print ISBN: 978-3-030-82897-4

Electronic ISBN: 978-3-030-82898-1

Copyright-Jahr: 2022

DOI
https://doi.org/10.1007/978-3-030-82898-1_14

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