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2017 | OriginalPaper | Buchkapitel

Virtual Corporate Social Responsibility Dialog: Seeking a Gap Between Proposed Concepts and Actual Practices

verfasst von : Shintaro Okazaki, Hector D. Menendez

Erschienen in: Handbook of Integrated CSR Communication

Verlag: Springer International Publishing

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Abstract

This chapter provides an initial conceptualization of virtual social corporate responsibility (CSR) dialog and a preliminary examination of global firms’ Twitter CSR communications. Combining Web 2.0 and customer engagement, virtual CSR dialog could be a powerful tool to establish participative and collaborative relationships between the firm and its clients. However, our analysis of 8 global firms’ Twitter CSR accounts reveals that the level of firm–customer interactions is extremely low, while the level of customer–customer interactions is relatively active.

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Vorheriges Kapitel Big Data and CSR Communication

Nächstes Kapitel Integrated Corporate Social Responsibility Communication: A Global and Cross-Cultural Perspective

See also Chapter 11 of this Handbook: “The World Wide Web and the Social Media as Tools of CSR Communication” by Paul Capriotti.

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Titel: Virtual Corporate Social Responsibility Dialog: Seeking a Gap Between Proposed Concepts and Actual Practices
verfasst von: Shintaro Okazaki
Hector D. Menendez
Verlag: Springer International Publishing
Buch: Handbook of Integrated CSR Communication
Print ISBN: 978-3-319-44698-1

Electronic ISBN: 978-3-319-44700-1

Copyright-Jahr: 2017
DOI: https://doi.org/10.1007/978-3-319-44700-1_13