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19.01.2021 | Empirical article

Why do individuals word-of-mouth destinations they never visited?

verfasst von: Wee-Kheng Tan, Ching-Hsiang Lin

Erschienen in: Service Business | Ausgabe 1/2021

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Abstract

This study investigates the insufficiently researched issue of individuals who have not visited a destination recommending it to others via traditional word-of-mouth (tWOM) and electronic WOM on social networking sites (sWOM). Leisure constraints (lack of interest, time, companion, and money) are analyzed as possible predictors of WOM recommendations. Partial least squares analysis on data from 355 individuals who have never visited London (196 and 159 under tWOM and sWOM scenarios, respectively) shows leisure constraints exhibit restraining (with lack of interest contributing negatively to sWOM recommendations) and enabling (with lack of time contributing positively to tWOM recommendations) potential as recommendation motivators.

Vorheriger Artikel Segmenting customers according to online word-of-mouth about hotels

Nächster Artikel Stakeholder sentiment in service supply chains: big data meets agenda-setting theory

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Titel: Why do individuals word-of-mouth destinations they never visited?
verfasst von: Wee-Kheng Tan
Ching-Hsiang Lin
Publikationsdatum: 19.01.2021
Verlag: Springer Berlin Heidelberg
Erschienen in: Service Business / Ausgabe 1/2021
Print ISSN: 1862-8516
Elektronische ISSN: 1862-8508
DOI: https://doi.org/10.1007/s11628-021-00436-x

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