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14.09.2018 | Empirical article

Test of an integrative model of travel-related social media users’ switching intentions

verfasst von: Taegoo Terry Kim, Osman M. Karatepe, Gyehee Lee

Erschienen in: Service Business | Ausgabe 2/2019

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Abstract

An integrative model of travel-related social media (TSM) users’ switching intentions is proposed and tested. Data were collected from 393 Korean TSM users. The structural equation modeling results reveal that TSM users’ confirmation of expectation enhances both utilitarian and hedonic values. TSM users’ confirmation of expectation elevates their satisfaction. Such users’ perceptions of utilitarian and hedonic values also foster their satisfaction. TSM users’ perceptions of hedonic values and satisfaction as well as their perceptions of sunk costs for TSM usage reduce their proclivity to switch. The negative effects of sunk costs on switching intentions are stronger among users who are more satisfied with TSM usage. Implications of the empirical findings are discussed in the study.

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Titel: Test of an integrative model of travel-related social media users’ switching intentions
verfasst von: Taegoo Terry Kim
Osman M. Karatepe
Gyehee Lee
Publikationsdatum: 14.09.2018
Verlag: Springer Berlin Heidelberg
Erschienen in: Service Business / Ausgabe 2/2019
Print ISSN: 1862-8516
Elektronische ISSN: 1862-8508
DOI: https://doi.org/10.1007/s11628-018-0385-6

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