Wine Price Determination in Online Specialized Stores: An Empirical Study for Argentina

The emergence of online wine stores in Argentina in the past years has added a new outlet for buyers, for which no study of their characteristics or functioning was found in the country literature. To contribute to their knowledge, a hedonic model was estimated to evaluate the effect on prices on: (i) the specific characteristics of the wine offered (variety, ageing, alcohol content, origin, among others); and (ii) the basic features of the online store (such as range of products, type of promotions, payment and shipment options, website characteristics). Most of the variables behaved as expected and were also statistically significant. It is expected that this information will be relevant to policy makers and sellers.