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2020 | OriginalPaper | Buchkapitel

6. 1:1 Relationships at Scale

The Theory of Constraints and how to scale your influencer marketing

verfasst von: Aron Levin

Erschienen in: Influencer Marketing for Brands

Verlag: Apress

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Abstract

How do you eliminate bandwidth and time restraints when you scale your influencer marketing? How do you maintain your 1:1 relationships with creators, while reducing 80% of work? How do you turn email communication into your advantage, and not a bottleneck? What is a good benchmark for campaign participation, email delivery, email open, email reply, and click-through rates? How do you build a dynamic model for compensation creators and get rid of unnecessary negotiations? What are the five most valuable third-party software services that will put your influencer marketing on autopilot?
Fußnoten
1
The Goal: A Process of Ongoing Improvement (1984)
 
2
NASDAQ: AMZN, July 11, 2019
 
4
Relatable 2019 State of Influencer Marketing Report (www.relatable.me/the-state-of-influencer-marketing-2019)
 
5
Customer Relationship Management System
 
7
Highly recommended, but I encourage you to do your own research before making a decision.
 
8
Key performance indicators
 
9
This is an entirely made up example and doesn’t constitute a recommendation on how much you should compensate someone.
 
10
This section won’t cover what those rates are or how to media plan your entire campaign, but rather focus on the shift required to make sure negotiation or discussions around compensation doesn’t become a constraint.
 
14
French for “Please respond,” or in short RSVP
 
Metadaten
Titel
1:1 Relationships at Scale
verfasst von
Aron Levin
Copyright-Jahr
2020
Verlag
Apress
DOI
https://doi.org/10.1007/978-1-4842-5503-2_6