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Electronic Commerce Research

Erschienen in:

14.02.2022

A novel approach for product competitive analysis based on online reviews

verfasst von: Zhen He, Lu Zheng, Shuguang He

Erschienen in: Electronic Commerce Research | Ausgabe 4/2023

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Abstract

Recently, online reviews have become a prevalent information source for competitive analysis because they provide rich information on the voices of customers. Based on online reviews, we propose a novel method named Integrated-Degree based K-shell decomposition (ID-KS) to conduct competitive analysis via product comparison networks. Under the consideration of feature differences among products, we apply text-mining approaches and ID-KS to convert online reviews into competitive insights including competitor identification, product comparison, product ranking, brand comparison and market-structure analysis. To validate the feasibility and the effectiveness of ID-KS, we demonstrate our approach in two cases, SUV cars and laptops, and compare it with state-of-the-art methods. The results show that ID-KS analyzes product comparison networks more effectively and properly, and it derives comprehensive comparative insights that are not fully captured by existing studies.

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Titel: A novel approach for product competitive analysis based on online reviews
verfasst von: Zhen He
Lu Zheng
Shuguang He
Publikationsdatum: 14.02.2022
Verlag: Springer US
Erschienen in: Electronic Commerce Research / Ausgabe 4/2023
Print ISSN: 1389-5753
Elektronische ISSN: 1572-9362
DOI: https://doi.org/10.1007/s10660-022-09534-y

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