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Information Systems Frontiers

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01.04.2012

Effects of firm and IT characteristics on the value of e-commerce initiatives: An inductive theoretical framework

verfasst von: Francis Kofi Andoh-Baidoo, Kweku-Muata Osei-Bryson, Kwasi Amoako-Gyampah

Erschienen in: Information Systems Frontiers | Ausgabe 2/2012

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Abstract

We explore the theoretical foundations on how firm and IT characteristics explain the market value variations in e-commerce initiatives by examining the announcements of 946 e-commerce initiatives in the public media. Our approach combines the Event study methodology and Decision tree induction to examine the main and interaction effects of IT and firm characteristics on Cumulative Abnormal Returns (CAR). In particular, we generate complex interaction models that can guide e-commerce investment decisions so managers can know, for example, which combination of IT and firm characteristics are more likely to be viewed positively by investors. The selected study variables as well as explanation of the proposed framework are informed by innovation, resource-based view, transaction cost economics and complementarity theories. We have inductively developed a set of propositions that can be deductively tested to assess the validity of our proposed theoretical framework. Hence our study provides an initial roadmap for theory development on e-commerce and CAR.

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Titel: Effects of firm and IT characteristics on the value of e-commerce initiatives: An inductive theoretical framework
verfasst von: Francis Kofi Andoh-Baidoo
Kweku-Muata Osei-Bryson
Kwasi Amoako-Gyampah
Publikationsdatum: 01.04.2012
Verlag: Springer US
Erschienen in: Information Systems Frontiers / Ausgabe 2/2012
Print ISSN: 1387-3326
Elektronische ISSN: 1572-9419
DOI: https://doi.org/10.1007/s10796-010-9234-4

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