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Erschienen in:

08.06.2020

Autonomy in consumer choice

verfasst von: Klaus Wertenbroch, Rom Y. Schrift, Joseph W. Alba, Alixandra Barasch, Amit Bhattacharjee, Markus Giesler, Joshua Knobe, Donald R. Lehmann, Sandra Matz, Gideon Nave, Jeffrey R. Parker, Stefano Puntoni, Yanmei Zheng, Yonat Zwebner

Erschienen in: Marketing Letters | Ausgabe 4/2020

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Abstract

We propose that autonomy is a crucial aspect of consumer choice. We offer a definition that situates autonomy among related constructs in philosophy and psychology, contrast actual with perceived autonomy in consumer contexts, examine the resilience of perceived autonomy, and sketch out an agenda for research into the role of perceived autonomy in an evolving marketplace increasingly characterized by automation.

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Titel: Autonomy in consumer choice
verfasst von: Klaus Wertenbroch
Rom Y. Schrift
Joseph W. Alba
Alixandra Barasch
Amit Bhattacharjee
Markus Giesler
Joshua Knobe
Donald R. Lehmann
Sandra Matz
Gideon Nave
Jeffrey R. Parker
Stefano Puntoni
Yanmei Zheng
Yonat Zwebner
Publikationsdatum: 08.06.2020
Verlag: Springer US
Erschienen in: Marketing Letters / Ausgabe 4/2020
Print ISSN: 0923-0645
Elektronische ISSN: 1573-059X
DOI: https://doi.org/10.1007/s11002-020-09521-z

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