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Marketing Letters
Erschienen in: Marketing Letters 4/2020

30.06.2020

Mobility as a service (MaaS): the importance of transportation psychology

verfasst von: Geoff Tomaino, Jasper Teow, Ziv Carmon, Leonard Lee, Moshe Ben-Akiva, Charlene Chen, Wai Yan Leong, Shanjun Li, Nan Yang, Jinhua Zhao

Erschienen in: Marketing Letters | Ausgabe 4/2020

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Abstract

Mobility-as-a-Service (MaaS) is based on the notion that consumers and transport providers access a centralized platform for the planning, payment, and management of trips and combines multiple modes of transportation designed to increase the efficiency of the system. MaaS offers substantial societal benefits, including the reduction of emissions, traffic congestion, road injuries, and the overall discomfort associated with travel, in addition to providing personalized transportation solutions. Since the delivery of these benefits hinges on the widespread adoption of MaaS platforms, we draw on consumer psychology for insight into the social and cognitive psychological factors that may hamper the adoption of MaaS, and their influence on consumer choices and perceptions. More generally, this paper highlights that transportation is a fertile context for consumer psychology research.
Vorheriger Artikel Refocusing loyalty programs in the era of big data: a societal lens paradigm
Nächster Artikel Autonomy in consumer choice

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Metadaten
Titel
Mobility as a service (MaaS): the importance of transportation psychology
verfasst von
Geoff Tomaino
Jasper Teow
Ziv Carmon
Leonard Lee
Moshe Ben-Akiva
Charlene Chen
Wai Yan Leong
Shanjun Li
Nan Yang
Jinhua Zhao
Publikationsdatum
30.06.2020
Verlag
Springer US
Erschienen in
Marketing Letters / Ausgabe 4/2020
Print ISSN: 0923-0645
Elektronische ISSN: 1573-059X
DOI
https://doi.org/10.1007/s11002-020-09533-9

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