9. Conclusion Summary

This chapter provides a summary of the book’s contents along with a discussion and conclusion. The book revolves around the topic of social influence in digital content contribution and consumption. We have discussed this issue from three aspects: theories, empirical analyses, and practices. This chapter is organized according to this logic, where we sequentially discuss theoretical, empirical, and practical aspects. we provide an overview of the relevant theories, concepts, and literature covered in this book, starting with chapter 2 and concluding in chapter 4. Following that, we summarize the empirical analyses presented in chapters 5 through chapter 8. Finally, we explore the theoretical insights and practical implications of the research and how the findings can inform future studies and the development of effective strategies for online platforms and content creators.