nach oben

Marketing Letters

Erschienen in:

01.03.2013

Consumers’ online responses to the death of a celebrity

verfasst von: Scott K. Radford, Peter H. Bloch

Erschienen in: Marketing Letters | Ausgabe 1/2013

Einloggen

Aktivieren Sie unsere intelligente Suche, um passende Fachinhalte oder Patente zu finden.

search-config

KI-gestützte Suche

Aus

Abstract

Humans have long been fascinated with celebrated persons. Because celebrities are usually protected, fans rely on celebrity-related products to connect to a beloved individual. As symbolic embodiments of celebrities, these related products often become cherished personal possessions. The death of a celebrity appears to strongly elevate a celebrity’s stature and increase the value of the celebrity’s products. This research examined marketplace effects of celebrity deaths using longitudinal data obtained from online auctions. Results indicated that a celebrity's death strongly boosts demand for surviving memorabilia. Marketers were also found to act with incredible speed in offering products to meet this heightened demand. These findings suggest that the effect of death on memorabilia sales varied by product type and death context.

Vorheriger Artikel Opposing effects of sociodemographic variables on price knowledge

Nächster Artikel Payment method and perceptions of ownership

Sie haben noch keine Lizenz? Dann Informieren Sie sich jetzt über unsere Produkte:

Springer Professional "Wirtschaft+Technik"

Online-Abonnement

Mit Springer Professional "Wirtschaft+Technik" erhalten Sie Zugriff auf:

über 102.000 Bücher
über 537 Zeitschriften

aus folgenden Fachgebieten:

Automobil + Motoren
Bauwesen + Immobilien
Business IT + Informatik
Elektrotechnik + Elektronik
Energie + Nachhaltigkeit
Finance + Banking
Management + Führung
Marketing + Vertrieb
Maschinenbau + Werkstoffe
Versicherung + Risiko

Jetzt Wissensvorsprung sichern!

Jetzt informieren

Springer Professional "Wirtschaft"

Online-Abonnement

Mit Springer Professional "Wirtschaft" erhalten Sie Zugriff auf:

über 67.000 Bücher
über 340 Zeitschriften

aus folgenden Fachgebieten:

Bauwesen + Immobilien
Business IT + Informatik
Finance + Banking
Management + Führung
Marketing + Vertrieb
Versicherung + Risiko

Jetzt Wissensvorsprung sichern!

Jetzt informieren

Belk, R. W., Wallendorf, M., & Sherry, J. F., Jr. (1989). The sacred and the profane in consumer behavior: theodicy on the odyssey. The Journal of Consumer Research, 16(1), 1–38.CrossRef

Brown, W. J., Basil, M. D., & Bocarnea, M. C. (2003). The influence of famous athletes on health beliefs and practices: Mark Mcgwire, child abuse prevention, and androstenedione. Journal of Health Communication, 8(1), 41–57.CrossRef

Burton, B. J., & Jacobsen, J. P. (1999). Measuring returns on investments in collectibles. Journal of Economic Perspectives, 13(4), 193–212.CrossRef

Cova, B., & Pace, S. (2006). Brand community of convenience products: new forms of customer empowerment—the case “My Nutella the Community”. European Journal of Marketing, 40(9/10), 1087–1105.CrossRef

Curasi, C. F., Price, L. L., & Arnould, E. J. (2004). How individuals' cherished possessions become families' inalienable wealth. The Journal of Consumer Research, 31(3), 609–622.CrossRef

Ekelund, R. B. J., Ressler, R. W., & Watson, J. K. (2000). The “Death-Effect” in art prices: a demand-side exploration. Journal of Cultural Economics, 24(4), 283–295.CrossRef

Grant, D. (1991). No death benefits. Barron's National Business and Financial Weekly, 17(Nov. 18), 31–32.

Grayson, K., & Martinec, R. (2004). Consumer perceptions of iconicity and indexicality and their influence on assessments of authentic market offerings. The Journal of Consumer Research, 31(2), 296–312.CrossRef

Helson, H. (1964). Current trends and issues in adaption-level theory. The American Psychologist, 19(1), 26–38.CrossRef

James, C. (1993). Fame in the 20th Century. New York: Random House.

Jenkins, H. (2006). Fans, bloggers, and gamers: exploring participatory culture. New York: New York U Press.

Judge, G. G., Griffiths, W. E., Hill, R. C., Lutkepohl, H., & Lee, T. C. (1985). The theory and practice of econometrics. New York: Wiley.

Lennon, J., & Foley, M. (2000). Dark tourism: the attraction of death and disaster. New York: Continuum.

McCane, B. R. (1991). Bones of contention: ossuaries and reliquaries in early Judaism and Christianity. Second Cent, 8(4), 235–246.

McCracken, G. (1989). Who is the celebrity endorser? Cultural foundations of the endorsement process. The Journal of Consumer Research, 16(3), 310–321.CrossRef

McCutcheon, L. E., Lange, R., & Houran, J. (2002). Conceptualization and measurement of celebrity worship. British Phycological Journal, 93(1), 67–87.

Norton, M. I., Frost, J. H., & Ariely, D. (2007). Less is more: the lure of ambiguity, or why familiarity breeds contempt. Journal of Personality and Social Psychology, 92(1), 97–105.CrossRef

O'Guinn, T. C., & Belk, R. W. (1989). Heaven on earth: consumption at Heritage Village, USA. The Journal of Consumer Research, 16(2), 227–238.CrossRef

O'Guinn, T. C. (1991). Touching greatness: the central midwest Barry Manilow fan club. In: R. W. Belk (ed.) Highways and buyways. Assoc Consum Res, 102–111.

Patel, U. & Prasso, S. (2001). Such intimidating prices on eBay. Bus Week, (March 12): 14.

Radford, S. K., & Bloch, P. H. (2012). Grief, commiseration, and consumption following the death of a celebrity. Journal of Consumer Culture, 12(2), 137–155.CrossRef

Richins, M. L. (1994). Valuing things: the public and private meanings of possessions. The Journal of Consumer Research, 21(3), 503–521.

Rojek, C. (2001). Celebrity. London: Reaktion.

Rose, L., & Pomerantz, D. (2009). Top-earning dead celebrities. www.forbes.com/2009/10/27/top-earning-dead-celebrities-list-dead-celebs-09-business-entertainment-intro.html. Accessed 30 Oct 2010.

Sanbonmatsu, D. M., Mazur, D., Pfeiffer, B. E., Kardes, F. R., Posavac, S. S. (2012). The less the public knows the better? The effects of increased knowledge on celebrity evaluation. Basic App Soc Psych (in press)

Sisario, B. (2009). In death as in life, Michael Jackson sets music sales records www.nytimes.com/2009/07/02/arts/music/02sales.htm. Accessed 1 July 2009.

Wang, Y. (2007). A star is dead: a legend is born: Practicing Leslie Cheung's posthumous fandom. In Redmond S and Holmes, S (eds) Stardom and celebrity: a reader. Sage, London: (pp. 326–340).

Yin, S. (2011). Sales of Steve Jobs' black turtleneck soar. www.pcmag.com/article2/0,2817,2394343,00.asp#fbid=u12UeaMAOe1. Accessed 8 Oct 2011.

Titel: Consumers’ online responses to the death of a celebrity
verfasst von: Scott K. Radford
Peter H. Bloch
Publikationsdatum: 01.03.2013
Verlag: Springer US
Erschienen in: Marketing Letters / Ausgabe 1/2013
Print ISSN: 0923-0645
Elektronische ISSN: 1573-059X
DOI: https://doi.org/10.1007/s11002-012-9202-5

Springer Professional

Abstract

Bitte loggen Sie sich ein, um Zugang zu Ihrer Lizenz zu erhalten.

Sie haben noch keine Lizenz? Dann Informieren Sie sich jetzt über unsere Produkte:

Springer Professional "Wirtschaft+Technik"

Springer Professional "Wirtschaft"

Weitere Artikel der Ausgabe 1/2013

Customer satisfaction as a buffer against sentimental stock-price corrections

Budget allocation for customer acquisition and retention while balancing market share growth and customer equity

Customer portfolio composition and customer equity feedback effects: Student diversity and acquisition in educational communities

Can a print publication be equally effective online? Testing the effect of medium type on marketing communications

Payment method and perceptions of ownership

Do consumers who conduct online research also post online reviews? A model of the relationship between online research and review posting behavior