Ausgabe 1/2013
Inhalt (8 Artikel)
Customer satisfaction as a buffer against sentimental stock-price corrections
Robert P. Merrin, Arvid O. I. Hoffmann, Joost M. E. Pennings
Opposing effects of sociodemographic variables on price knowledge
Charlotte Gaston-Breton, Priya Raghubir
Customer portfolio composition and customer equity feedback effects: Student diversity and acquisition in educational communities
Michael Lewis, Debanjan Mitra, Yeujun Yoon