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Erschienen in: Journal of Business Ethics 3/2018

11.07.2016

Corporate Reputation’s Invisible Hand: Bribery, Rational Choice, and Market Penalties

verfasst von: Vijay S. Sampath, Naomi A. Gardberg, Noushi Rahman

Erschienen in: Journal of Business Ethics | Ausgabe 3/2018

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Abstract

Drawing upon rational choice and investor attention theories, we examine how accusations of corporate bribery and subsequent investigations shape market reactions. Using event study methodology to measure loss in firm value for public firms facing bribery investigations from 1978 to 2010, we found that total market penalties amounted to $60.61 billion. We ran moderated multiple regression analysis to examine further the degree to which the unique characteristics of bribery explain variations in market penalties. Companies committing bribery in less corrupt host countries and with the involvement of compromised executives experienced greater market penalties than did other companies. After partitioning share value losses into components for regulatory penalties, class action settlements, and loss to reputation, we found that reputational penalties account for 81.8¢ of every dollar of share value loss. Omission of reputational penalties in rational choice calculus underestimates bribery costs by 4.5 times. The results suggest that firms should not underestimate the importance of market-imposed reputational penalties by merely considering regulator-imposed fines and sanctions.

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Metadaten
Titel
Corporate Reputation’s Invisible Hand: Bribery, Rational Choice, and Market Penalties
verfasst von
Vijay S. Sampath
Naomi A. Gardberg
Noushi Rahman
Publikationsdatum
11.07.2016
Verlag
Springer Netherlands
Erschienen in
Journal of Business Ethics / Ausgabe 3/2018
Print ISSN: 0167-4544
Elektronische ISSN: 1573-0697
DOI
https://doi.org/10.1007/s10551-016-3242-3

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