Digital Educational Mind Maps: A Computer Supported Collaborative Learning Practice on Marketing Master Program

Mind mapping approach is acknowledged as a fruitful collaborative educational technique. However, there is a lack of researches on students’ experience during learning with mind maps. Nowadays, information technologies are developed and wide spread impetuously. Thus digital mind maps become more and more popular. The process of their creation is strongly supported by different software, but little is known about this software application to educational needs. This paper aims to fill this gap. The comprehension of mind mapping approach adoption is implemented in a form of pedagogical reflection. The data for the pedagogical reflection were gained from the research, which was designed in a mixed methodology. The combination of a survey and a participant observation aimed to get collaborative data on students’ perception and estimations of mind mapping. The survey’s questionnaire was developed based on the technique’s functions and results of participant observation. The analysis highlighted that the Coggle may be confidently use as an educational software in case of supporting in-class and home collaborative activities on mind mapping. As a result, the set of recommendations for teaching with mind maps was developed. The directions for a further work are discussed.