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Quality & Quantity

Erschienen in:

01.09.2015

Evaluating the criteria of social media network users

verfasst von: Chen-Yu Lin, Enmi Yau Chung

Erschienen in: Quality & Quantity | Ausgabe 5/2015

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Abstract

This study aims to apply analytic hierarchy process method by surveying social media network (SMN) users to identify the importance of four major criteria and 16 sub-criteria. This research interviews SMN users who have experienced in using Facebook, Twitter and Pinterest. The result shows that social-integration plays an important role for Facebook users, whereas self-integration plays critical role for Twitter and Pinterest users. By identifying the most essential criteria, self-integration is the most essential criterion whereas social-interaction is the least important criterion identified for SMN users. The results can be reapplied for future update SMN sites for evaluation to deliver a new market analysis and to gain competitive advantages.

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Titel: Evaluating the criteria of social media network users
verfasst von: Chen-Yu Lin
Enmi Yau Chung
Publikationsdatum: 01.09.2015
Verlag: Springer Netherlands
Erschienen in: Quality & Quantity / Ausgabe 5/2015
Print ISSN: 0033-5177
Elektronische ISSN: 1573-7845
DOI: https://doi.org/10.1007/s11135-014-0055-2

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