Features of Strategic Analysis of Externals Factors of the Building Organization: Methodological Aspect

The article considers the types of modified PEST analysis (PESTLE, SLEPT, DESTEP, PESTPMED, STEP, STEEPLE, PESTLIED), which are important in the development of projects and development programs. It is determined which tasks can be solved with the help of strategic analysis. It is the strategic analysis that answers the question of how to achieve the desired in 3–5 years. The features of strategic analysis of building organizations are certain. It is proposed to use the LoNGPESTLE method—analysis for the implementation of international projects, which will minimize risks and increase profitability. Its advantages are: simplicity, the ability to carry out individually or collectively, allows you to capture many thoughts at once; identify factors that may effect, for a construction organization, this is important in the implementation of projects using funds from international organizations (and/or) the involvement of innovative technologies. It can be used regularly with a fixed time to track the dynamics of changes in strategy indicators.