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Erschienen in:
2015 | OriginalPaper | Buchkapitel
Findings
verfasst von : Stefan R. Thallmaier
Erschienen in: Customer Co-Design
Verlag: Springer Fachmedien Wiesbaden
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This chapter details the findings of the empirical study. It is divided into two sections. Section 4.1 presents the six mass customization cases by providing a short description for each company. It emphasizes the characterization of the respective customer co-design process along its basic elements (
4.1 In-depth Cases of Customer Co-Design
). Section 4.2 introduces the empirically derived key challenges which characterize the interplay between the process of
customer co-design
, customers’
perceived value
and the impact of
digital media
(
4.2 Key Challenges of Customer Co-Design
).