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Erschienen in:
2008 | OriginalPaper | Buchkapitel
Identity and culture under one roof — the development of assessment instruments for strategic communication in housing associations
verfasst von : Lieke van Raay, Hubert Korzilius
Erschienen in: Kooperation und Effizienz in der Unternehmenskommunikation
Verlag: VS Verlag für Sozialwissenschaften
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Within all business sectors and within the government, the corporate image of organizations is becoming more and more important. Organizations are increasingly interested in finding out how they are seen by clients, and buyers of their products and services as well as stakeholders, i.e. target groups that are crucial for organizations. Perhaps the most important image of an organization is the image that is prominent within the organization: its corporate identity. However, organizations often do not have a clear picture of their own corporate identity.