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Service Business

Erschienen in:

01.09.2014

It’s never the same: the role of homogeneity in online services

verfasst von: Ángel F. Agudo-Peregrina, Félix J. Pascual-Miguel, Julián Chaparro-Peláez

Erschienen in: Service Business | Ausgabe 3/2014

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Abstract

This research aims to study the differences between services sold on the Internet, based on their degree of homogeneity. While travel services are mostly sold online, other customizable services do not enjoy the same success. We carry out an empirical study based on declared intentions, risk perceptions, and actual purchasing behavior. The main findings show that: the degree of homogeneity is an adequate segmentation variable for online services; homogeneous services seem more suited to e-commerce than non-homogeneous services; a relation exists between perceived risk and intention to buy services online; and the scope of some traditional classification variables needs narrowing.

Vorheriger Artikel Web 2.0, social capital and work performance in service companies: the employees’ view

Nächster Artikel How socially derived characteristics of technology shape the adoption of corporate Web 2.0 tools for collaboration

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Titel: It’s never the same: the role of homogeneity in online services
verfasst von: Ángel F. Agudo-Peregrina
Félix J. Pascual-Miguel
Julián Chaparro-Peláez
Publikationsdatum: 01.09.2014
Verlag: Springer Berlin Heidelberg
Erschienen in: Service Business / Ausgabe 3/2014
Print ISSN: 1862-8516
Elektronische ISSN: 1862-8508
DOI: https://doi.org/10.1007/s11628-014-0249-7

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