Advancing marketing strategy research

Excerpt

An outgoing editor’s last editorial offers an opportunity to recognize the efforts of key people, reflect on the journal’s accomplishments and challenges, and pass on any potential insights gained in the journey. It was an honor and significant learning experience to be given the opportunity to steward the Journal of the Academy of Marketing Science (JAMS) over the past three years. In turn, my three objectives for this editorial are to (1) recognize the key people who have and continue to support JAMS, (2) provide a snapshot of the state of the journal, and (3) highlight some potential insights gained in the journey, to help advance marketing strategy research. In pursuing these objectives, I also seek to emphasize JAMS’s raison d’être, achieved through the considerable efforts of authors and editorial team members, namely, to generate marketing knowledge and advance the practice of marketing. …