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Erschienen in:
The Effect of Service Modularity on Flexibility in the Digital Age – An Investigation in the B2B Context Kapitel lesen Erstes Kapitel lesen

2018 | OriginalPaper | Buchkapitel

Utilizing Data and Analytics to Advance Service

Towards Enabling Organizations to Successfully Ride the Next Wave of Servitization

verfasst von : Fabian Hunke, Christian Engel

Erschienen in: Exploring Service Science

Verlag: Springer International Publishing

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Abstract

For decades, servitization served as a strategy to gain a competitive advantage over competitors. However, due to its ubiquitous adoption, it is no longer a viable source for differentiation. In this context, data and analytics bear the potential to create new value and, thus, is believed to drive the next frontier of servitization. Yet, the majority of organizations fail to create new innovative services utilizing data and analytics, while research on this topic is also still very limited. Based on a structured literature review, we derive the following contributions to this research field: First, we provide a general overview over the topic, linking single discussions to a larger discourse. Second, we contribute to the fundamental understanding of the research field by pointing out the gaps in the existing literature. Third, we lay the foundation for future research by opening a research agenda to address the highlighted gaps.

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Vorheriges Kapitel End-to-End Methodological Approach for the Data-Driven Design of Customer-Centered Digital Services
Nächstes Kapitel Forecast Correction Using Organizational Debiasing in Corporate Cash Flow Revisioning
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Metadaten
Titel
Utilizing Data and Analytics to Advance Service
verfasst von
Fabian Hunke
Christian Engel
Copyright-Jahr
2018
Buch
Exploring Service Science

Print ISBN: 978-3-030-00712-6

Electronic ISBN: 978-3-030-00713-3

Copyright-Jahr: 2018

DOI
https://doi.org/10.1007/978-3-030-00713-3_17

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