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2017 | OriginalPaper | Buchkapitel

CSR and Political Communication

verfasst von : Maren Beaufort, Tobias Eberwein, Josef Seethaler

Erschienen in: Handbook of Integrated CSR Communication

Verlag: Springer International Publishing

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Abstract

This chapter argues that there is a close relationship between the development of CSR policies (from a shareholder to a stakeholder model) and the political environment, particularly the changing forms of the public sphere (from liberal to participatory approaches). At all stages of this development, communication as a constitutive element of the public sphere plays an important role in CSR, but the more people are engaged in an active public discourse, the more emphasis companies have to place on efforts to communicate their CSR strategies and activities. The trend towards stakeholder engagement in CSR reflects a general shift in political communication, which—over the past years—has revealed a growing interest in the potentials of citizen participation in the political process, particularly with the support of digital media. Up to now, however, central questions in this field of research remain unanswered.

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Titel: CSR and Political Communication
verfasst von: Maren Beaufort
Tobias Eberwein
Josef Seethaler
Verlag: Springer International Publishing
Buch: Handbook of Integrated CSR Communication
Print ISBN: 978-3-319-44698-1

Electronic ISBN: 978-3-319-44700-1

Copyright-Jahr: 2017
DOI: https://doi.org/10.1007/978-3-319-44700-1_23

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