nach oben

Journal of Business Ethics

Erschienen in:

01.02.2014

Who Needs CSR? The Impact of Corporate Social Responsibility on National Competitiveness

verfasst von: Ioanna Boulouta, Christos N. Pitelis

Erschienen in: Journal of Business Ethics | Ausgabe 3/2014

Einloggen

Aktivieren Sie unsere intelligente Suche, um passende Fachinhalte oder Patente zu finden.

search-config

KI-gestützte Suche

Aus

Abstract

The link between corporate social responsibility (CSR) and competitiveness has been examined mainly at the business level. The purpose of this paper is to improve conceptual understanding and provide empirical evidence on the link between CSR and competitiveness at the national level. We draw on an eclectic-synthetic framework of international economics, strategic management and CSR literatures to explore conceptually whether and how CSR can impact on the competitiveness of nations, and test our hypotheses empirically with a sample of 19 developed countries over a 6-year period. Our evidence suggests that CSR can make a significant positive contribution to national competitiveness, as measured by national living standards. We also find that countries with a relatively low innovation record can benefit more, as compared to highly innovative countries, by implementing nationwide CSR-based positioning strategies.

Vorheriger Artikel The Level of Compliance with the International Code of Marketing of Breast-Milk Substitutes: Does it Matter to Stock Markets?

Nächster Artikel Reason, Rationality, and Fiduciary Duty

Sie haben noch keine Lizenz? Dann Informieren Sie sich jetzt über unsere Produkte:

Springer Professional "Wirtschaft+Technik"

Online-Abonnement

Mit Springer Professional "Wirtschaft+Technik" erhalten Sie Zugriff auf:

über 102.000 Bücher
über 537 Zeitschriften

aus folgenden Fachgebieten:

Automobil + Motoren
Bauwesen + Immobilien
Business IT + Informatik
Elektrotechnik + Elektronik
Energie + Nachhaltigkeit
Finance + Banking
Management + Führung
Marketing + Vertrieb
Maschinenbau + Werkstoffe
Versicherung + Risiko

Jetzt Wissensvorsprung sichern!

Jetzt informieren

Springer Professional "Wirtschaft"

Online-Abonnement

Mit Springer Professional "Wirtschaft" erhalten Sie Zugriff auf:

über 67.000 Bücher
über 340 Zeitschriften

aus folgenden Fachgebieten:

Bauwesen + Immobilien
Business IT + Informatik
Finance + Banking
Management + Führung
Marketing + Vertrieb
Versicherung + Risiko

Jetzt Wissensvorsprung sichern!

Jetzt informieren

Unit cost economies refers to all the different types of economies that lead to reductions in unit costs, such as economies of scale and scope (see Chandler 1962), transaction cost economies (see Coase 1937), economies of learning (see Arrow 1962), economies of growth (see Penrose 1959), economies of joint governance (see Williamson 2005), external and agglomeration economies (see Henderson 2005) and economies of pluralism and diversity (see Pitelis and Vasilaros 2010).

Countries classified as developed following the OECD classification, widely known as the ‘developed countries club’.

For more detail on these criteria, please see the SAM questionnaire at: www.sustainability-indexes.com.

Achen, C. H. (2001). Why lagged dependent variables can suppress the explanatory power of other independent variables. Annual Meeting of the American Political Science Association, UCLA, Los Angeles, CA, July 20–22, 2000.

Aiginger, K. (2006). Competitiveness: From a dangerous obsession to a welfare creating ability with positive externalities. Journal of Industry, Competition and Trade, 6, 161–177.CrossRef

Aiken, L. S., & West, S. G. (1991). Multiple regression: Testing and interpreting interactions. Thousand Oaks, CA: Sage.

Albareda, L., Lozano, J. M., & Ysa, T. (2007). Public policies on corporate social responsibility: The role of governments in Europe. Journal of Business Ethics, 74, 391–407.CrossRef

Arellano, M., & Bond, S. (1991). Some tests of specification for panel data: Monte Carlo evidence and an application to employment equations. Review of Economic Studies, 58, 277–297.CrossRef

Arellano, M., & Bover, O. (1995). Another look at the instrumental variable estimation of error-components models. Journal of Econometrics, 68, 29–52.CrossRef

Arrow, K. (1962). The economic implications of learning by doing. The Review of Economic Studies, 29, 155–173.CrossRef

Backhaus, K. B., Stone, B. A., & Heiner, K. (2002). Exploring the relationship between corporate social performance and employer attractiveness. Business & Society, 41(3), 292–318.CrossRef

Baltagi, B. H. (2008). Econometric analysis of panel data (4th ed.). Chichester: Wiley.

Banerjee, A. V., & Duflo, E. (2003). Inequality and growth. What do the data say? Journal of Economic Growth, 8, 267–299.CrossRef

Barnett, M. L. (2007). Stakeholder influence capacity and the variability of financial returns to Corporate Social Responsibility. Academy of Management Review, 32(3), 794–816.CrossRef

Baron, D. P. (2001). Private politics, corporate social responsibility, and integrated strategy. Journal of Economics & Management Strategy, 10(1), 7–45.CrossRef

Barro, R. J. (1991). Economic growth in a cross-section of countries. Quarterly Journal of Economics, 106, 407–443.CrossRef

Barro, R. J. (1997). Determinants of economic growth: A cross-country empirical study. Cambridge, MA: MIT.

Barro, R. J., & Lee, J. W. (2001). International data on educational attainment: Update and implications. Oxford Economic Papers, 53, 541–563.CrossRef

Barro, R. J., & Sala-i-Martin, X. (2003). Economic growth (2nd ed.). Cambridge, MA: MIT.

Baumol, W. (1986). Productivity growth, convergence and welfare: What the long run data show. American Economic Review, 76, 1072–1085.

Benhabib, J., & Spiegel, M. M. (2000). The role of financial development in growth and investment. Journal of Economic Growth, 5, 341–360.CrossRef

Beurden, P. V., & Gossling, T. (2008). The worth of values—A literature review on the relation between corporate social and financial performance. Journal of Business Ethics, 82, 407–424.CrossRef

Boehe, D. M., & Cruz, L. B. (2010). Corporate social responsibility, product differentiation strategy and export performance. Journal of Business Ethics, 91, 325–346.CrossRef

Bond, S., Hoeffler, A., & Temple, J. (2001). GMM estimation of empirical growth models. CEPR Discussion Paper 3048, Centre of Economic Policy Research, London.

Boulouta, I. (2012). Hidden connections: The link between board gender diversity and corporate social performance. Journal of Business Ethics. doi:10.1007/s10551-012-1293-7.

Brown, B. (1998). Do stock market investors reward companies with reputations for social performance? Corporate Reputation Review, 1(3), 271–280.CrossRef

Business Innovation and Skills. (2008). Corporate responsibility report. UK Government Publication. Online, http://www.berr.gov.uk/files/file50312.pdf.

Carroll, A. B. (1979). A three-dimensional conceptual model of corporate performance. Academy of Management Review, 4(4), 497–505.

Carroll, A. B. (1999). Corporate social responsibility: Evolution of a definitional construct. Business and Society, 38, 268–295.CrossRef

Caselli, F., Esquivel, G., & Lefort, F. (1996). Reopening the convergence debate: A new look at cross-country growth empirics. Journal of Economic Growth, 1, 363–389.CrossRef

Chandler, A. D. (1962). Strategy and structure: Chapters in the history of the industrial enterprise. Cambridge, MA: MIT.

Chang, H. J. (2002). Kicking away the ladder: Development strategy in historical perspective. London: Anthem Press.

Coase, R. H. (1937). The nature of the firm. Economica, 4, 386–405.CrossRef

Cochran, P. L. (2007). The evolution of corporate social responsibility. Business Horizons, 50, 449–454.CrossRef

Creyer, E. H., & Ross, W. T. (1997). The influence of firm behavior on purchase intention: Do consumers really care about business ethics? Journal of Consumer Marketing, 14(6), 421–432.CrossRef

Dacin, M. T., Ventresca, M., & Beal, B. (1999). The embeddedness of organizations: Dialogue and directions. Journal of Management, 25, 317–356.CrossRef

Deakin, S., & Whittaker, D. H. (2007). Re-embedding the Corporation? Comparative perspectives on corporate governance, employment relations and corporate social responsibility. Corporate Governance: An International Review, 15, 1–4.CrossRef

Dowell, G., Hart, S., & Yeung, B. (2000). Do corporate global environmental standards create or destroy market value? Management Science, 46, 1059–1074.CrossRef

Dunning, J. H. (Ed.). (2003). Making globalization good: The moral challenges of global capitalism. New York: Oxford University Press.

Esty, D. C., Levy, M., Srebotnjak, T., & De Sherbinin, A. (2005). Environmental sustainability index: Benchmarking national environmental stewardship. New Haven, CT: Yale Center for Environmental Law and Policy.

European Commission. (2008a). Communication from the commission on the European competitiveness report 2008. Brussels: EC.

European Commission. (2008b). European Competitiveness Report 2008. Luxemburg: EC.

European Commission. (2011). Communication from the Commission to the European Parliament, the Council, the European Economic and Social Committee and the Committee of the Regions. A renewed EU strategy 2011–2014 for Corporate Social Responsibility. Brussels: EC.

Fageberg, D., Mowery, R., & Nelson, R. (2005). The Oxford Handbook of Innovation. Oxford: Oxford University Press.

Fowler, S. J., & Hope, C. (2007). A critical review of sustainable business indices and their impact. Journal of Business Ethics, 76, 243–252.CrossRef

Freeman, E. (1984). Strategic management: A stakeholder approach. Boston, MA: Pitman.

Freeman, C. (1995). The national system of innovation in historical perspective. Cambridge Journal of Economics, 19, 5–24.

Freeman, R. E., & Velamuri, S. R. (2006). A new approach to CSR: Company stakeholder responsibility. In A. Kakabadse & M. Morsing (Eds.), Corporate social responsibility (CSR): Reconciling aspiration with application (pp. 9–23). New York: Palgrave Macmillan.

Friedman, M. (1970). The social responsibility of business is to increase its profits. The New York Times Magazine, 32–33, 122–126.

Frynas, J. G. (2008). Corporate social responsibility and international development: Critical assessment. Corporate Governance: An International Review, 16, 274–281.CrossRef

Fuller, T., & Tian, Y. (2006). Social and symbolic capital and responsible entrepreneurship. Journal of Business Ethics, 67, 287–304.CrossRef

Garcia-Castro, R., Arino, M. A., & Canela, M. A. (2010). Does social performance really lead to financial performance? Accounting for endogeneity. Journal of Business Ethics, 92, 107–126.CrossRef

Halaby, C. (2004). Panel models in sociological research. Annual Review of Sociology, 30, 507–544.CrossRef

Hall, P. A., & Soskice, D. (2001). Varieties of capitalism: The institutional foundations of comparative advantage. New York: Oxford University Press.CrossRef

Hansen, L. (1982). Large sample properties of generalized method of moments estimators. Econometrica, 50, 1029–1054.CrossRef

Hart, S., & Ahuja, G. (1996). Does it pay to be green? An empirical examination of the relationship between emission reduction and firm performance. Business, Strategy and the Environment, 5, 30–37.CrossRef

Hausman, R., Tyson, L. D., & Zahidi, S. (2008). The global gender gap report. Geneva: World Economic Forum.

Henderson, J. V. (2005). New economic geography. Northampton, MA: Elgar.

Hillman, A. J., & Keim, G. D. (2001). Shareholder value, stakeholder management, and social issues: What’s the bottom line? Strategic Management Journal, 22(2), 125–139.CrossRef

Holme, R., & Watts, P. (2000). Corporate social responsibility: Making good business sense. Geneva: World Business Council for Sustainable Development.

Hopkins, M. (2003). The planetary bargain: Corporate social responsibility matters. London: Earthscan.

Hsiao, C. (2003). Analysis of panel data (2nd ed.). Cambridge: Cambridge University Press.CrossRef

Hull, C. E., & Rothenberg, S. (2008). Firm performance: The interactions of corporate social performance with innovation and industry differentiation. Strategic Management Journal, 29(7), 781–789.CrossRef

Husted, B., & de Jesus Salazar, J. (2006). Taking Friedman seriously: Maximising profit and social performance. Journal of Management Studies, 43, 75–91.CrossRef

Jackson, G., & Deeg, R. (2006). How many varieties of capitalism? Comparing the comparative institutional analyses of capitalist diversity. MPIfG Discussion paper No. 06/2, Max Plank Institute for the Study of Societies, Koln.

Jenkins, H. (2006). Small business champions for corporate social responsibility. Journal of Business Ethics, 67, 241–256.CrossRef

Jones, C. I. (2006). Introduction to Economic Growth (2nd ed.). New York: W.W. Norton and Company.

Jones, I. W., Pollitt, M., & Bek, D. (2007). Multinationals in their communities: A social capital approach to corporate citizenship projects. London: Palgrave Macmillan.CrossRef

Klein, P. G., Mahoney, J. T., McGahan, A. M., & Pitelis, C. N. (2012). Who is in charge? A property rights perspective on stakeholder governance. Strategic Organization, 10(3), 304–315.CrossRef

Knopf, J., Kahlenborn, W., Hajduk, T., Weiss, D., Feil, M., Fiedler, R., & Klein, J. (2011). CSR: National public policies in the European Union. European Commission Directorate-General for Employment, Social Affairs and Inclusion. Luxembourg: Publications Office of the European Union.

Krugman, P. (1994). Competitiveness, a dangerous obsession. Foreign Affairs, 73, 28–44.CrossRef

Kwok, C. C. Y., & Tadesse, S. (2006). The MNC as an agent of change for host-country institutions: FDI and corruption. Journal of International Business Studies, 37, 767–785.CrossRef

Lantos, G. P. (2001). The boundaries of strategic corporate social responsibility. Journal of Consumer Marketing, 18, 595–630.CrossRef

Logsdon, J., & Wood, D. J. (2002). Business citizenship: from domestic to global level of analysis. Business Ethics Quarterly, 12, 155–188.CrossRef

MacGillivray, A., Begley, P., & Zadek, S. (Eds.). (2007). The state of responsible competitiveness 2007. London: AccountAbility.

MacGillivray, A., Sabapathy, J., & Zadek, S. (2003). Responsible competitiveness index 2003. London: AccountAbility and the Copenhagen Centre.

Mahoney, J. T., McGahan, M. A., & Pitelis, C. N. (2009). The interdependence of private and public interests. Organization Science, 20, 1034–1052.CrossRef

Marens, R. (2004). Wobbling on a one-legged stool: The Decline of American Pluralism and the Academic Treatment of corporate social responsibility’. Journal of Academic Ethics, 2, 63–87.CrossRef

Margolis, J. D., & Walsh, J. P. (2001). People and profits? The search for a link between a company’s social and financial performance. New Jersey: Lawrence Erlbaum Associates.

Margolis, J. D., & Walsh, J. P. (2003). Misery loves companies: Rethinking social initiatives by business. Administrative Science Quarterly, 48, 268–305.CrossRef

Matten, D., Crane, A., & Chapple, W. (2003). Behind the mask: Revealing the true face of corporate citizenship. Journal of Business Ethics, 45, 109–120.CrossRef

McWilliams, A., & Siegel, D. (2000). Corporate social responsibility and financial performance: Correlation or misspecification? Strategic Management Journal, 21(5), 603–609.CrossRef

McWilliams, A., & Siegel, D. (2001). Corporate social responsibility: A theory of the firm perspective. Academy of Management Review, 26, 117–127.

McWilliams, A., Siegel, D. S., & Wright, P. M. (2006). Corporate social responsibility: Strategic implications. Journal of Management Studies, 43, 2–18.CrossRef

McWilliams, A., Van Fleet, D. D., & Cory, K. (2002). Raising rivals’ costs through political strategy: An extension of the resource-based theory. Journal of Management Studies, 39, 707–723.CrossRef

Montgomery, D. B., & Ramus, C. A. (2011). Calibrating MBA Job Preferences for the 21st Century. Academy of Management Learning & Education, 10(1), 9–26.CrossRef

Moon, J., Crane, A., & Matten, D. (2005). Can corporations be citizens? Corporate citizenship as a metaphor for business participation in society. Business Ethics Quarterly, 15(3), 427–451.

Orlitzky, M., Schmidt, F. L., & Rynes, S. L. (2003). Corporate social and financial performance: A meta-analysis. Organization Studies, 24, 403–441.CrossRef

Peng, G. Z., & Beamish, P. W. (2008). The effect of national corporate responsibility environment on Japanese foreign direct investment. Journal of Business Ethics, 80, 677–695.CrossRef

Penrose, E. T. (1959). The theory of the growth of the firm. Oxford: Oxford University Press.

Pitelis, C. N. (2004). (Corporate) governance, (shareholder) value and (sustainable) economic performance. Corporate Governance: An International Review, 12, 209–222.

Pitelis, C. N. (2009). The sustainable competitive advantage and catching-up of nations: FDI, clusters and the liability (asset) of smallness. Management International Review, 49, 95–120.CrossRef

Pitelis, C. N., & Vasilaros, V. (2010). The determinants of value and wealth creation at the firm, industry, and national levels: A conceptual framework and evidence. Contributions to Political Economy, Special Issue on ‘Dynamic Regions in the Global Economy’, 29(1), 33–58.

Pollitt, M. (2002). The economics of trust, norms and networks. Business Ethics: A European Review, 11, 119–128.CrossRef

Porter, M. E. (1980). Competitive strategy: Techniques for analyzing industries and competitors. New York: The Free Press.

Porter, M. E. (1985). Competitive advantage: Creating and sustaining superior performance. New York: The Free Press.

Porter, M. E. (1990). The competitive advantage of nations. Basingstoke: Macmillan Press.

Porter, M. E., & Kramer, M. R. (2006). Strategy and society: The link between competitive advantage and corporate social responsibility. Harvard Business Review, 84, 78–92.

Porter, M. E., & Kramer, M. R. (2011). Creating shared value. Harvard Business Review, 89, 62–77.

Porter, M. E., & Schwab, K. (Eds.). (2008). The global competitiveness report 2008–2009. Geneva: World Economic Forum.

Porter, M. E., & Van der Linde, C. (1995). Toward a new conception of the environment–competitiveness relationship. Journal of Economic Perspectives, 9, 97–118.CrossRef

Pralahad, C. K. (2004). Fortune at the bottom of the pyramid: Eradicating poverty through profits. Upper Saddle River, NJ: Wharton School Publishing.

Ram, R. (1992). International inequalities in human development and real income. Economics Letters, 38, 351–354.CrossRef

Reinert, E. S. (1994). A Schumpeterian theory of underdevelopment—A contradiction in terms? In Fifth Conference of the International J.A. Schumpeter Society, August 17–20, Oslo, Norway.

Rennings, K., Ziegler, A., Ankele, K., & Hoffmann, E. (2006). The influence of different characteristics of the EU environmental management and auditing scheme on technical environmental innovations and economic performance. Ecological Economics, 57, 45–59.CrossRef

Rodrik, D. (2004). Rethinking growth policies in the developing world. Working Paper, J.F. Kennedy School of Government, Harvard University, Cambridge, MA.

Roodman, D. (2009). How to do xtabond2: an introduction to ‘difference’ and ‘system’ GMM in Stata. Stata Journal, 9, 86–136.

Russo, M. V., & Fouts, P. A. (1997). A resource-based perspective on corporate environmental performance and profitability. Academy of Management Journal, 40(3), 534–559.CrossRef

Sabapathy, J., & Weiser, J. (2003). Community enabled innovation—Companies, communities and innovation. London: AccountAbility in Association with Body Weiser Burns.

Sargan, J. (1958). The estimation of economic relationships using instrumental variables. Econometrica, 26, 393–415.CrossRef

Scherer, A. G., & Palazzo, G. (2008). Globalization and corporate social responsibility. In A. Crane, A. McWilliams, D. Matten, J. Moon, & D. Siegel (Eds.), The Oxford handbook of corporate social responsibility. New York: Oxford University Press.

Scherer, A. G., Palazzo, G., & Baumann, D. (2006). Global rules and private actors: Toward a new role of the transnational corporation in global governance. Business Ethics Quarterly, 16(4), 505–532.CrossRef

Scherer, A., & Smid, M. (2000). The downward spiral and the US model business principles—Why MNEs should take responsibility for the improvement of world-wide social and environmental conditions. Management International Review, 40, 351–371.

Schnietz, K., & Epstein, M. J. (2005). Exploring the financial value of a reputation for corporate social responsibility during a crisis. Corporate Reputation Review, 7(4), 327–345.CrossRef

Schumpeter, J. A. (1942). Capitalism, socialism and democracy. London: Unwin Hyman.

Schwab, K. (Ed.). (2009). The global competitiveness report 2009–2010. Geneva: World Economic Forum.

Schwartz, M. S., & Carroll, A. B. (2003). Corporate social responsibility: A three domain approach. Business Ethics Quarterly, 13, 503–530.CrossRef

Scott, B. R. (1985). U.S. Competitiveness: Concepts, performance, and implications. In B. R. Scott & G. Lodge (Eds.), U.S. Competitiveness in the World Economy. Boston: Harvard Business School Press.

Sen, S., & Bhattacharya, C. B. (2001). Does doing good always lead to doing better? Consumer reactions to corporate social responsibility. Journal of Marketing Research, 38(2), 225–244.CrossRef

Shapiro, H., & Taylor, L. (1990). The state and industrial strategy. World Development, 18(6), 861–878.CrossRef

Siegel, D., & Vitaliano, D. (2007). An empirical analysis of the strategic use of corporate social responsibility. Journal of Economics and Management Strategy, 17, 773–792.CrossRef

Snowdon, B., & Stonehouse, G. (2006). Competitiveness in a globalized world: Michael Porter on the microeconomic foundations of the competitiveness of nations, regions, and firms. Journal of International Business Studies, 37, 163–175.CrossRef

Stiglitz, J. (2003). Globalization and its discontents. New York: W.W. Norton & Company.

Swift, T., & Zadek, S. (2002). Corporate responsibility and the competitive advantage of nations. London: AccountAbility.

Teece, D. J. (2006). Reflections on ‘Profiting from Innovation’. Research Policy, 35(8), 1131–1146.CrossRef

Teece, D. J. (2011). Dynamic capabilities and strategic management. Oxford: Oxford University Press.

Turban, D. B., & Greening, D. W. (1997). Corporate social performance and organizational attractiveness to prospective employees. Academy of Management Journal, 40, 658–672.CrossRef

Waddock, S. A., & Graves, A. B. (1997). The corporate social performance–financial performance link. Strategic Management Journal, 18, 303–319.CrossRef

Welford, R. (2003). Beyond systems: A vision for corporate environmental management for the future. International Journal of Environment and Sustainable Development, 2, 162–173.CrossRef

Westney, D. E. (1993). Institutionalization theory and the multinational corporation. In S. Ghosal & D. E. Westney (Eds.), Organization theory and multinational corporation. New York: St Martin’s Press.

Williamson, O. E. (2005). The economics of governance. American Economic Review, 95, 1–18.CrossRef

Wood, D. J. (1991). Corporate social performance revisited. Academy of Management Review, 16, 691–718.

Zadek, S. (2006). Responsible competitiveness: Reshaping global markets through responsible business practices. Corporate Governance, 6, 334–348.CrossRef

Zadek, S., Raynard, P., & Oliveira, C. (2005). Responsible competitiveness: Reshaping global markets through responsible business practices. London: AccountAbility and Fundacao Dom Cabral (FDC).

Zenghelis, D., & Stern, N. (2007). The Stern review. In A. MacGillivray, P. Begley, & S. Zadek (Eds.), The state of responsible competitiveness 2007. London: AccountAbility.

Titel: Who Needs CSR? The Impact of Corporate Social Responsibility on National Competitiveness
verfasst von: Ioanna Boulouta
Christos N. Pitelis
Publikationsdatum: 01.02.2014
Verlag: Springer Netherlands
Erschienen in: Journal of Business Ethics / Ausgabe 3/2014
Print ISSN: 0167-4544
Elektronische ISSN: 1573-0697
DOI: https://doi.org/10.1007/s10551-013-1633-2

Springer Professional

Abstract

Bitte loggen Sie sich ein, um Zugang zu Ihrer Lizenz zu erhalten.

Sie haben noch keine Lizenz? Dann Informieren Sie sich jetzt über unsere Produkte:

Springer Professional "Wirtschaft+Technik"

Springer Professional "Wirtschaft"

Weitere Artikel der Ausgabe 3/2014

Firm–Employee Relationships from a Social Responsibility Perspective: Developments from Communist Thinking to Market Ideology in Romania. A Mass Media Story

Why the Doctor Will NOT See You Now: The Ethics of Enforcing Covenants Not to Compete in Physician Employment Contracts

Taking Terrain Literally: Grounding Local Adaptation to Corporate Social Responsibility in the Extractive Industries

Mises, Hayek and Corruption

Reason, Rationality, and Fiduciary Duty

The Influence of Consumers’ Cognitive and Psychographic Traits on Perceived Deception: A Comparison Between Online and Offline Retailing Contexts

Premium Partner