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Electronic Commerce Research
Erschienen in: Electronic Commerce Research 4/2014

01.12.2014

Exploring gender differences in Islamic mobile banking acceptance

verfasst von: Tiong-Thye Goh, Susan Sun

Erschienen in: Electronic Commerce Research | Ausgabe 4/2014

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Abstract

Understanding how genders differ in their acceptance patterns is a critical factor for successful market segmentation. Using a modified technology acceptance model with 105 participants from Malaysia, this paper examines how gender differences influence the adoption of Islamic mobile banking among Muslims in Malaysia. By means of a structural equation model based on the partial least squares technique, this study reveals two different and interesting models that influence the acceptance of Islamic mobile banking. Male Muslims favour status and values orientations, so their acceptance of Islamic mobile banking was significantly influenced by the perceived self-expressiveness. Female Muslims on the other hand, prefer social and utilitarian orientations, thus their acceptance of Islamic mobile banking was significantly influenced by perceived usefulness and social norms. The results of this survey should be interpreted as speculative and should not be relied upon as an accurate depiction of behavior in the surveyed communities.
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Metadaten
Titel
Exploring gender differences in Islamic mobile banking acceptance
verfasst von
Tiong-Thye Goh
Susan Sun
Publikationsdatum
01.12.2014
Verlag
Springer US
Erschienen in
Electronic Commerce Research / Ausgabe 4/2014
Print ISSN: 1389-5753
Elektronische ISSN: 1572-9362
DOI
https://doi.org/10.1007/s10660-014-9150-7

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