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Journal of the Academy of Marketing Science

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01.01.2012

Specification, evaluation, and interpretation of structural equation models

verfasst von: Richard P. Bagozzi, Youjae Yi

Erschienen in: Journal of the Academy of Marketing Science | Ausgabe 1/2012

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Abstract

We provide a comprehensive and user-friendly compendium of standards for the use and interpretation of structural equation models (SEMs). To both read about and do research that employs SEMs, it is necessary to master the art and science of the statistical procedures underpinning SEMs in an integrative way with the substantive concepts, theories, and hypotheses that researchers desire to examine. Our aim is to remove some of the mystery and uncertainty of the use of SEMs, while conveying the spirit of their possibilities.

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Titel: Specification, evaluation, and interpretation of structural equation models
verfasst von: Richard P. Bagozzi
Youjae Yi
Publikationsdatum: 01.01.2012
Verlag: Springer US
Erschienen in: Journal of the Academy of Marketing Science / Ausgabe 1/2012
Print ISSN: 0092-0703
Elektronische ISSN: 1552-7824
DOI: https://doi.org/10.1007/s11747-011-0278-x

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