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2011 | OriginalPaper | Buchkapitel

Reputation Management in Different Stakeholder Groups

verfasst von : Lars Fiedler

Erschienen in: Reputation Management

Verlag: Springer Berlin Heidelberg

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Abstract

Fiedler applies a type of measurement for his study on “Reputation Management in Different Stakeholder Groups”. Fiedler uses an innovative approach to scrutinize the components of corporate reputation and its effects on stakeholder commitment and to analyze the differences that occur between various stakeholder groups: he combines stakeholder theory with social network theory and thus takes into account the power of word-of-mouth communication. Based on his findings, “tailored reputation management strategies” can be derived.

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Vorheriges Kapitel Measuring Media Corporate Reputations

Nächstes Kapitel Customer-Based Corporate Reputation: Introducing a New Segmentation Criterion

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Titel: Reputation Management in Different Stakeholder Groups
verfasst von: Lars Fiedler
Verlag: Springer Berlin Heidelberg
Buch: Reputation Management
Print ISBN: 978-3-642-19265-4

Electronic ISBN: 978-3-642-19266-1

Copyright-Jahr: 2011
DOI: https://doi.org/10.1007/978-3-642-19266-1_13