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Journal of Financial Services Research

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01.08.2016

Identity Theft and Consumer Payment Choice: Does Security Really Matter?

verfasst von: Charles M. Kahn, José M. Liñares-Zegarra

Erschienen in: Journal of Financial Services Research | Ausgabe 1/2016

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Abstract

Security is a critical aspect of electronic payment systems. In recent years, the phenomenon of identity theft has gained widespread media coverage and has grown to be a major concern for payment providers and consumers alike. How identity theft has affected consumer’s payment choice is still an open research question. We use the 2009 Survey of Consumer Payment Choice (SCPC) to study the effect of identity theft incidents on adoption and usage patterns for nine different payment instruments in the U.S. Our results suggest that certain types of identity theft incidents affect positively the probability of adopting money orders, credit cards, stored value cards, bank account number payments and online banking bill payments. As for payment usage, we find that particular types of identity theft incidents have a positive and statistically significant effect on the use of cash, money orders and credit cards and a negative and statistically significant effect on the use of checks and online banking bill payments. These results are robust across different types of transaction, after controlling for various socio-demographic characteristics and perceptions toward payment methods.

Vorheriger Artikel Mutual Funds’ Soft Dollar Arrangements: Determinants, Impact on Shareholder Wealth, and Relation to Governance

Nächster Artikel Erratum to: Identity Theft and Consumer Payment Choice: Does Security Really Matter?

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Most Americans are concerned about payment fraud and this concern supersedes that of terrorism, computer and health viruses and personal safety (Eisenstein 2008; Federal Trade Commission 2008; Unisys 2009).

For example, the AARP Public Policy Institute found that 24 percent of its survey’s respondents always pay restaurant bills with cash rather than a debit or credit card because they are worried about their card being misused (Mayer 2006). See also Acoca (2008), Arango and Taylor (2009), Benton et al. (2007), Bolt and Chakravorti (2008), He et al. (2008), and Jonker (2007).

See section 2.2 for greater detail.

Our findings add to recent research that analyzes the impact of media reports (i.e., newspaper announcements on debit card fraud) on debit card usage (Kosse 2013a).

Arango and Taylor (2009) also highlight the importance for policy makers of improved understanding of the effects of security on payment choice.

See Appendix Table 6 for a description of each payment instrument.

See Section 4.1 for a detailed definition of payment instrument characteristics.

It should be note that consumer’s assessment of security could be influenced by previous identity theft incidents. We examine this important issue in Section 4.

Listerman and Romesberg (2009) report that it takes an identity theft victim an average of 58 to 231 hours of personal time to deal with all of the correcting and legal issues. Moreover, in many cases, it takes years to restore the damage done to an individual’s credit ruined through fraud (Barker et al. 2008).

A report from the Federal Trade Commission showed that credit card fraud was the most common form of identity theft (Finklea 2012).

The survey doesn’t include assessments of characteristics for money orders (MO) and traveler’s checks (TC). Therefore, both adoption and usage models for these payment instruments don’t include perceptions as covariates.

Similar results were obtained using raw absolute self-reported assessment of payment characteristics (security, acceptance, cost, and convenience) on a scale of 1–5. In addition, we tested for differences between the vector of shares (percentage of consumers who have been victims of identity theft) within each of the five categories of security and results remain the same (results are available upon request).

We thank an anonymous referee for pointing this out.

The definition of adoption in the 2009 SCPC varies across payment instruments. See Appendix Table 6 for details.

See Appendix Table 7 for definitions of transaction types.

As is usual in Heckman selection models, exclusion restrictions are needed. Therefore, X _i1 has been excluded from the usage equation (second step) for an adequate identification of the model.

This is one important improvement of the 2009 SCPC with respect to previous editions where perceptions of payment characteristics (e.g., security) were only available for payment adopters but not for non-adopters.

See Section 2 and Fig. 3 for additional details.

We do not estimate cash adoption since the average adoption rate of cash in our sample is 99.8 %. Cash usage results were estimated via OLS. Nevertheless, similar results were obtained using the Heckman two-step procedure.

In response to a helpful suggestion from the referee, we run a set of regressions of each type of identity theft on consumer observables and control variables (number of payments and types of payments). Preliminary results suggest that the occurrence of identity theft incidents is mainly related to the state of residence and socio-demographics characteristics of consumers. However, no clear common patterns were observed and results vary depending on the covariates included in the model. This is indeed a new area to explore and too big to handle here and therefore the need of further research in this area is needed.

Marginal effects reported in Table 5 were rounded to two decimal places. However, simulated effects reported in Figs. 4, 5, 6a and 6b are computed using 10 decimal digits of accuracy and they may seem slightly different due to rounding.

More detailed data about different types of payment instruments (e.g., if they have enhanced security options) could contribute to a better understanding of the positive effect observed on the adoption of these instruments.

While some consumers are protected from direct losses arising from different forms of payment fraud (not exclusive related to identity theft incidents), the costs to victims can be substantial and affect their preferences towards specific payment instruments. Furletti and Smith (2005a, 2005b) examine in detail the federal and state laws that protect consumers in case of debit and credit fraud as well as the relevant association, network, and bank policies that may apply.

There may be some loss of information from annualizing the number of transactions, but simulations based on average marginal effects could still provide an approximation of the effect of identity theft incidents on payment usage.

We compute all simulated effects using 10 decimal digits of accuracy. For this reason, the figure computed in this example (230.54 transactions) is slightly different to the figure reported in Fig. 5 (234.09 transactions).

Unfortunately, since we are estimating the adoption and usage equations for each payment instrument independently, our model is not able to capture explicitly substitution patterns between payments methods after an identity theft shock. The estimation of a system of simultaneous equations for all payment instruments could provide a way to deal with this issue but it would require a significant amount of data beyond those used in this study.

As we mentioned before, unfortunately our model is not able to capture the complexity of the relationships and substitution patterns across payment instruments. However, we acknowledge that this aspect is an important area for future research.

Appendix Table 8 shows the regression results obtained in the second step of our selection models. It only reports the key variables of interest associated with identity theft incidents. Covariates remain the same as the previous Section, but they are not reported to save space. Results are available upon request from the authors.

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Titel: Identity Theft and Consumer Payment Choice: Does Security Really Matter?
verfasst von: Charles M. Kahn
José M. Liñares-Zegarra
Publikationsdatum: 01.08.2016
Verlag: Springer US
Erschienen in: Journal of Financial Services Research / Ausgabe 1/2016
Print ISSN: 0920-8550
Elektronische ISSN: 1573-0735
DOI: https://doi.org/10.1007/s10693-015-0218-x

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Erratum to: Identity Theft and Consumer Payment Choice: Does Security Really Matter?