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Erschienen in: Journal of International Entrepreneurship 2/2014

01.06.2014

Internationalization through business model innovation: In search of relevant design dimensions and elements

verfasst von: Morten Rask

Erschienen in: Journal of International Entrepreneurship | Ausgabe 2/2014

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Abstract

Internationalization through business model innovation involves the creation, or reinvention, of the business itself. This paper aims to integrate basic insight from the literature on business model innovation, internationalization of the firm, international entrepreneurship, and global marketing into a conceptual model. Our model illustrates that internationalization through business model innovation includes design dimensions, which are domestic or globalized in upstream production as well as in downstream markets. The outcome of this paper is four international business model types each with a specific resource allocation for dealing with differences across geographical locations and entry mode elements. We address the interrelation of these dimensions and elements in firms’ international activities.

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Metadaten
Titel
Internationalization through business model innovation: In search of relevant design dimensions and elements
verfasst von
Morten Rask
Publikationsdatum
01.06.2014
Verlag
Springer US
Erschienen in
Journal of International Entrepreneurship / Ausgabe 2/2014
Print ISSN: 1570-7385
Elektronische ISSN: 1573-7349
DOI
https://doi.org/10.1007/s10843-014-0127-3

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