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22.02.2019 | Empirical article

A peer-to-peer (P2P) platform business model: the case of Airbnb

verfasst von: Kwang-Ho Lee, DongHee Kim

Erschienen in: Service Business | Ausgabe 4/2019

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Abstract

This study applies the resource exchange theory and social exchange theory perspectives in examining the structural relationships among value-creating components, trusting beliefs, and platform loyalty. An online survey (N = 320) was implemented to collect data from American respondents. Structural equation modeling analysis was conducted to test the proposed hypotheses. Results showed that the value-creating components of platform quality, compatibility, market opportunity, and fairness except for convenience had significant positive effects on trusting beliefs. Trusting beliefs positively influenced both switching resistance loyalty. Subsequently, switching resistance loyalty positively influenced loyalty to the platform. Theoretical and practical implications of the results are discussed.

Vorheriger Artikel Dysfunctional customer behavior: conceptualization and empirical validation

Nächster Artikel How CSR serves as a preventive mechanism for coping with dysfunctional customer behavior

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Titel: A peer-to-peer (P2P) platform business model: the case of Airbnb
verfasst von: Kwang-Ho Lee
DongHee Kim
Publikationsdatum: 22.02.2019
Verlag: Springer Berlin Heidelberg
Erschienen in: Service Business / Ausgabe 4/2019
Print ISSN: 1862-8516
Elektronische ISSN: 1862-8508
DOI: https://doi.org/10.1007/s11628-019-00399-0

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