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Erschienen in: Group Decision and Negotiation 5/2014

01.09.2014

Modeling Negotiation Using “Narrative Grammar”: Exploring the Evolution of Meaning in a Simulated Negotiation

verfasst von: Sara Cobb, David Laws, Carlos Sluzki

Erschienen in: Group Decision and Negotiation | Ausgabe 5/2014

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Abstract

Negotiation research, drawing on rational choice theory, provides a wealth of findings about how people negotiate successfully, as well as descriptions of some of the many pitfalls associated to negotiation failures. Building on narrative theory, this paper attempts to expand the theoretical base of negotiation in an effort to address the meaning making processes that structure negotiation. Drawing on Greimas’s (Diacritics 7(1):23–40, 1977) notion of “narrative grammar,” we argue that negotiation is a process that relies on a relatively limited set of narrative syntactical forms that structure the negotiation process. We conduct a simulation of a negotiation game and ask participants to storyboard their experience of the negotiation process. The use and evolution of narratives are identified via the storyboards, as well as participants’ accounts of those storyboards. While the number of participants in the simulation is very small, limiting the nature of the claims that can be made, our analysis suggests regularities in the use of narrative syntax as well as in patterns of escalation and transformation. The study offers a new method for the analysis of negotiation, i.e., narrative syntax, aimed at understanding the dynamics of narrative processes in negotiation.

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Fußnoten
1
See http://​www.​cidcm.​umd.​edu/​mar/​ for a description of this dataset that is held at the Center for International Development and Conflict Management at the University of Maryland, College Park.
 
2
Which these authors exemplify with the classic couples quarrel of alternative punctuations: “I nag you because you withdraw!” “No, I withdraw because you nag!” (Watzlawick et al. 1967).
 
3
This concept is akin to what Bateson (1951) referred to as “relational proposal,” that is, propositions about the nature of the relationship embedded in any message. These proposals are (also generally implicitly) accepted, contested, or transformed by each party throughout the interaction, in a never-ending sequence.
 
4
See Cronen et al. (1982) for a description of paradoxes and reflexive loops, both charmed and vicious.
 
5
Cooperation, it has been noted many times, is strongly enhanced by open or at least frequent communication between the parties (Baliet 2010.) However, it also dependent on the interaction between the narratives as they unfold. “Communication” in which differential risks are explored may well lead to less cooperation, while “communication” where the Other is legitimated within the narrative of the speaker tends to lead toward a “charmed loop” of increasing cooperation.
 
6
Further enriching this analysis—and therefore reducing the risk of dealing with oversimplified, trivial analytic tools—, another observation of Van Lange and Joireman (2008) can be added, namely, that the story posed by a participant in a given orientation may produce, intentionally or not, a paradoxical result, an effect not only different but even contradictory to what the semantic content may allow to foresee.These unintended consequences are a function of the interaction between narratives.
 
7
In many of the conflict in the world today, the struggle is explicitly over the privilege of defining the rules of the game. Israel, for instance, cannot be defined as being in “competition” with the Palestinian Authority, as Israel defines the terms of engagement with checkpoints, blockades and walls, while Hamas does it mainly with rockets and ambushes. However, the Palestinians’ continued suffering strengthens the legitimacy of their story that they are victims. From this perspective, the trap of that definition of the “game” is that it requires the Palestinians to continue to suffer in order to continue to fuel the story of their victimization. Conversely, Israel’s efforts to increase their “security” enable soldiers to engage in aggressive actions. Given the backlash against Israel for those kind of actions in rallies as well as the world press (consider, for instance, the world-wide reaction against Israel’s boarding the “Peace Flotilla” and killing some of its crew), the rules of the game that the Israelis were using actually played them into the hands of their opponents, strengthening their enemies’ narratives and reducing, paradoxically, their security. In fact, this example repeats itself throughout history: while a game-theory driven determination of the “rules of the game” in many scenarios may be a useful concept to describe positions and actions, it seldom helps real actors, in real time, to strategically change the core rules of their game.
 
8
We chose to have two persons in each role so that there would be a “negotiation” at two levels, within the party role, and between the parties—that were recorded for another component of this research project.
 
9
See Hart (1999) for a description of storyboarding as a process; it is now widely used in filmmaking and the gaming industry.
 
10
The participants were not given the options of, for instance, refusing to answer altogether (thus disengaging from the “double bind” (Bateson et al. 1956; Sluzki and Ransom 1976), or answering a nonsense answer (that is, behaving “mad”, another way out of that trap) or a complex reply outside of the repertoire of the choices assumed for the game, such as “I totally agree with my friend’s answer.” See Sluzki et al. (1967) for a description of the complexities of interactional sequences.
 
11
Persons One and Two had different interpretations of the story of the negotiation; their difference is centered on the meaning of their own move to invite the Mayor to the meetings. Person 1 saw this as “trick” and was willing to destroy the relations with the Others, (a narrative syntax of individualism) where as Person Two saw this same move as a kind of strategic move that would be consistent with a narrative syntax of competition. This difference of interpretation of the same event on the part of parties on the same team highlights the complexity of sense making, a complexity which has implications for how people make sense from within a syntax they are using. These kinds of differences, internal to groups, are recognized as contributing to complexity of negotiation, and call for intra-party negotiations as an important part of any negotiation process (Pruitt et al. 2003).
 
12
This observation from these storyboards is in opposition to the findings that communication contributes to cooperation. See Baliet (2010) for a recent meta-analysis that shows that communication functions to reduce conflict. However, the empirical analysis in this pilot study suggests that the nature of the communication depends on narrative syntax, as well as on the interaction between narratives.
 
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Metadaten
Titel
Modeling Negotiation Using “Narrative Grammar”: Exploring the Evolution of Meaning in a Simulated Negotiation
verfasst von
Sara Cobb
David Laws
Carlos Sluzki
Publikationsdatum
01.09.2014
Verlag
Springer Netherlands
Erschienen in
Group Decision and Negotiation / Ausgabe 5/2014
Print ISSN: 0926-2644
Elektronische ISSN: 1572-9907
DOI
https://doi.org/10.1007/s10726-012-9334-2

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