2015 | OriginalPaper | Buchkapitel
Preparing for a Crisis
verfasst von : Charlie Pownall
Erschienen in: Managing Online Reputation
Verlag: Palgrave Macmillan UK
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You could be forgiven for not knowing about Fonterra. After all, the company was only formed in 2001, the result of a merger of three of New Zealand’s biggest dairy co-operatives. A private entity, it is also New Zealand’s biggest business and the world’s largest dairy trader, accounting for around 30% of the world’s milk, butter, and cheese exports.