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2018 | OriginalPaper | Buchkapitel

7. Referral Marketing on Social Media Platforms—Guidelines on How Businesses Can Identify and Successfully Integrate Opinion Leaders in Their Online Marketing Strategy

verfasst von : Amelie Müller

Erschienen in: Omnichannel Branding

Verlag: Springer Fachmedien Wiesbaden

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Abstract

Over the last few years, influencer marketing has become the next big thing when it comes to getting the attention of millennials. But what are the factors motivating influencers to create sponsored content with certain brands? Which platforms and influencers are right for your product, brand and budget and what do you have to keep in mind when it comes to content decisions? Guidelines on how to create effective influencer marketing on social sharing platforms help to navigate this for some brands and advertisers still quite new territory.

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Titel: Referral Marketing on Social Media Platforms—Guidelines on How Businesses Can Identify and Successfully Integrate Opinion Leaders in Their Online Marketing Strategy
verfasst von: Amelie Müller
Verlag: Springer Fachmedien Wiesbaden
Buch: Omnichannel Branding
Print ISBN: 978-3-658-21449-4

Electronic ISBN: 978-3-658-21450-0

Copyright-Jahr: 2018
DOI: https://doi.org/10.1007/978-3-658-21450-0_7